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Marketing Officer

Intersend Money Co., Ltd. · Sathon, Bangkok

📅 13/08/2026
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Job Summary The Marketing Communication Officer is responsible for planning, creating, and managing marketing communications across digital platforms to increase brand awareness, customer engagement, and lead generation. The role works closely with management, sales, customer service, and external partners to ensure consistent and effective communication of the company's products and services. Key Responsibilities Content & Social Media Management Create and manage content for Facebook, Instagram, TikTok, LinkedIn, YouTube, and other digital channels. Develop content calendars and ensure timely content delivery. Write engaging captions, articles, and marketing materials aligned with brand guidelines. Monitor social media performance and recommend improvements. Stay updated on social media trends, platform updates, and industry developments. Marketing Communication Develop communication plans to support campaigns, promotions, and product launches. Coordinate marketing materials, advertisements, and customer communications. Ensure all marketing messages are accurate, consistent, and compliant with company policies. Support website content updates and SEO-related content initiatives. Campaign & Project Coordination Coordinate with internal teams and external vendors to execute marketing campaigns. Manage project timelines and ensure deliverables are completed on schedule. Support partnership marketing activities, referral programs, and promotional campaigns. Influencer & Agency Coordination Liaise with influencers, KOLs, content creators, and agencies. Coordinate content production, campaign execution, and reporting. Marketing Analytics & Reporting Track campaign performance metrics and generate regular reports. Analyze customer engagement and content effectiveness. Provide recommendations to improve brand awareness, lead generation, and customer acquisition. Event & Brand Promotion Support Support exhibitions, roadshows, seminars, and marketing events. Assist with booth operations and customer engagement activities. Coordinate promotional materials and branding requirements for events. Gather customer feedback and market insights from events and report findings to management. Qualifications Required Qualifications Bachelor's degree in Marketing, Communication Arts, Public Relations, Digital Marketing, Media, or a related field. Minimum 1 year of experience in Marketing Communication, Social Media Management, Content Marketing, or a related role. Strong understanding of social media platforms, digital marketing, and content creation. Excellent communication and writing skills in Thai. Good command of English (written and spoken). Strong organizational and project management skills. Able to manage multiple tasks and meet deadlines. Technical Skills Proficient in Canva and CapCut. Familiar with Meta Business Suite and Google Workspace. Basic knowledge of SEO, website content management, and content optimization best practices. Experience using social media analytics tools is an advantage. Preferred Qualifications Experience working with agencies, influencers, or KOL campaigns. Experience in FinTech, Financial Services, E-commerce, or Technology industries will be considered an advantage. Basic graphic design or video editing skills. Experience in content planning and campaign management. Experience using AI tools to support content creation, research, or marketing activities will be considered an advantage.
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