Asso. Consumer Market Insight Director (CMI)

Responsibilities; Lead TCP Group's consumer, market, category, and product insights agenda to support portfolio strategy, brand growth, innovation, and market expansion decisions. Develop and execute consumer research programs, including Usage & Attitude (U&A) studies, segmentation, need-state analysis, and consumer journey mapping. Drive concept, product, taste, packaging, and claim validation to support innovation and new product development (NPD). Manage brand health tracking, campaign effectiveness evaluation, and consumer engagement analysis to identify growth opportunities. Conduct market sizing, category assessments, competitor intelligence, and trend analysis to guide business and investment decisions. Identify emerging consumer trends, white-space opportunities, and future growth areas across global markets. Translate complex consumer, market, and performance data into actionable business insights and executive-level recommendations. Build and maintain a centralized insights repository to ensure knowledge sharing and organizational learning. Partner closely with Brand, Innovation, R&D, Commercial, Finance, and Country Marketing teams to drive consumer-led decision-making. Lead and develop the Consumer & Market Insights team while managing external research agencies and strategic partners. Qualifications; Bachelor's degree in Marketing, Business Administration, Economics, Psychology, Statistics, Data Analytics, or a related field. Master's degree is preferred. Minimum 10 years of experience in Consumer Insights, Market Research, Product Analytics, Brand Strategy, Innovation, Category Management, Strategy Consulting, or related functions. Experience in FMCG, Beverage, Consumer Goods, Retail, Research Agencies, or Consulting industries is highly preferred. Strong expertise in both qualitative and quantitative research methodologies. Proven experience in consumer segmentation, U&A studies, market intelligence, brand tracking, and innovation validation. Strong analytical thinking with the ability to transform data and research findings into strategic business recommendations. Experience managing cross-functional stakeholders, external research agencies, and regional or multi-market projects. Excellent communication, presentation, and executive storytelling skills. Strong leadership capability with experience managing and developing high-performing teams. Fluent English communication skills, both written and spoken.