Senior Manager, Performance Ads

Key Responsibilities ● Performance Media Planning & Strategy: Develop full-funnel performance media plans across Google Ads, Meta/Facebook Ads, TikTok Ads, YouTube, and other relevant digital platforms to drive new subscriptions and business growth. ● Hands-On Campaign Execution: Personally set up, manage, bid, monitor, and optimize campaigns across all performance media platforms, including audience targeting, campaign structure, budget allocation, bidding strategies, and conversion tracking. ● Cost per Conversion Optimization: Own and optimize Cost per Conversion, Cost per New Subscription, Customer Acquisition Cost, conversion rate, and return on advertising spend to achieve agreed business targets. ● Creative Performance Strategy: Work closely with Creative, Graphic Design, Content, and Video Editing teams to brief the creative assets required for each media platform, audience segment, campaign objective, and advertising format. ● Budget Management: Manage and optimize an annual media budget of approximately THB 20–30 million, including budget planning, daily pacing, forecasting, reallocation, and ensuring maximum efficiency across platforms and campaigns. ● Tracking & Attribution: Work with Product, Data, Tech, and external partners to ensure accurate campaign tracking, conversion attribution, deep linking, pixel implementation, and measurement through tools such as AppsFlyer, Google Analytics, and platform dashboards. ● Performance Reporting & C-Level Presentation: Consolidate weekly, monthly, and campaign-level reports, translate complex data into clear business insights, and present performance, learnings, risks, and recommendations to C-level management. Qualifications ● Experience: 5–8+ years of experience in Performance Marketing, Digital Media Planning, Media Buying, Growth Marketing, App Marketing, E-commerce, Subscription, or related fields. ● Hands-On Platform Expertise: Strong hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads Manager, YouTube Ads, and digital campaign management tools. ● Media Planning & Buying: Proven ability to independently plan media, set up campaigns, manage bidding, optimize performance, and control significant advertising budgets. ● Analytical Mindset: Strong data literacy with the ability to analyze campaign performance, attribution data, audience behavior, and subscription funnels and turn findings into actionable recommendations. ● Business Ownership: Highly responsible, detail-oriented, proactive, and results-driven, with a strong sense of ownership over media investment and business performance. ● Industry Knowledge: Experience in OTT, Streaming, Subscription, Entertainment, E-commerce, Digital Platforms, or App-based businesses is highly advantageous.