Assistant CRM & Events Manager - THE ROW brand

About the role Assistant CRM & Events Manager based in Bangkok, Thailand. You will define and execute CRM strategy across acquisition, onboarding, and retention, while building strong relationships with VICs and high-value clients through personalized luxury service. You will identify and recruit high-potential clients, develop client retention strategies, and lead end-to-end event experiences to strengthen relationships and drive sales. Key responsibilities CRM Strategy Define and continuously refine the CRM strategy across acquisition, onboarding, and retention Build and maintain strong relationships with VICs and high-value clients through personalized luxury service Set and execute clear, specific plans for acquiring new clients Own the client segmentation and lifecycle framework, and make sure every client has a clear next step Client Development & Acquisition Identify and recruit high-potential clients, cultivating relationships through exclusive events, private appointments, and personalized outreach Develop and execute strategies to enhance client retention, ensuring a high level of engagement and loyalty Stay ahead of industry trends and competitor activities to attract ultra-high-net-worth individuals (UHNWI) and affluent clients Work closely with boutique team and Brand Manager to create bespoke experiences tailored to high-end clientele Client Segmentation & Data Analysis Utilize and manage CRM reports and tools to maintain an updated and segmented client database for targeted outreach and clientele activities Monitor key clienteling KPIs and recommend action plans to improve business results Analyze client data and CRM insights to identify business opportunities and improve client performance Train and coach the boutique team on clienteling standards: how to open a relationship, what to note after every appointment, how to follow up without over-reaching Retail Events Run outreach, private appointment invitations, and follow-up sequences Lead Partnership & VIC event experiences from end-to-end, to strengthen relationships and drive sales Partner with boutique teams to drive client engagement, appointments, and client tier development Collaborate with Boutique, Operations, and Brand Manager teams to support client-focused initiatives About you Medium-level (3-5 years) CRM and Client Events experience within a luxury brand Experience working inside a luxury retail or fashion CRM function, ideally boutique-facing Understanding of how clienteling happens on the floor Strategic thinker who can build a clear client acquisition plan and draft outreach messages Experience leading projects from concept through to execution and measurable results Discreet and relationship-oriented Fluent in Thai and English