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Responsibilities Develop and execute online sales strategies to achieve sales targets, profit goals, and market share. Design and manage the Customer Journey in alignment with marketing strategies, including analyzing and optimizing touchpoints to increase the conversion rate. Plan and manage online promotions (e.g., Bundle, Flash Sale, Voucher, Seasonal Campaign) to increase sales and return on investment (ROI). Define and manage product pricing structures (RSP, Margin, Discount, Promotion Tier) to align with market conditions and business objectives. Coordinate with brand and marketing teams to design online campaign concepts, and collaborate with the design team to develop promotional materials and POSM. Coordinate with platform Account Managers (Shopee, Lazada, TikTok) to participate in major campaigns and enhance visibility (traffic). Maintain the accuracy of product information, images, pricing, and inventory by coordinating with design, warehouse, and sales support teams. Monitor and analyze sales performance and campaign effectiveness (Traffic, CVR, AOV, CTR, ROI), and prepare summary reports with recommendations. Research and track e-commerce market trends, consumer behavior, and category expansion opportunities to propose development strategies Qualifications Bachelor’s degree in Marketing, E-commerce, Business Administration, or related fields. At least 3 years of experience in E-commerce, Digital Marketing, or Online Sales Management. Experience in FMCG or the food industry is an advantage. Proficient in back-end systems of Shopee, LINE, Lazada, TikTok Shop, and data analytics tools. Strong understanding of e-commerce strategy, pricing management, and trade marketing. Able to systematically analyze sales data, campaign performance, and market trends. Skilled in promotion planning, pricing strategy, and ROI analysis. Strong coordination, negotiation, and communication skills. Good command of English and basic computer proficiency. Proficient in Microsoft Office (especially Excel and PowerPoint); Canva or Photoshop skills are a plus. Strategic mindset with strong analytical skills, attention to detail, and ability to manage multiple tasks simultaneously.