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1. Manage, monitor and implement strategies for key accounts to achieve sales targets and improve account performance, aligning with business goals. 2. Manage and maintain relationships with key clients to ensure high levels of satisfaction, retention, and loyalty. 3. Collaborate with the Channel Development teams to align key account plans with channel strategies, including Hyper/Super, CVS, and E-Commerce initiatives. 4. Analyse key accounts to identify trends, opportunities, and areas for improvement, and develop action plans to address these insights. 5. Negotiate contracts and agreements with key accounts, ensuring favorable terms and maximizing revenue and profitability. 6. Collaborate with internal teams, including Marketing, Sales, and Product Development, to ensure successful execution of account plans and promotional activities. 7. Analyse and conduct budgets and expenditures, ensuring cost control and financial efficiency in line with agreed-upon targets and ROI objectives. 8. Plan and conduct regular account reviews and business meetings with key clients to discuss performance, resolve issues, and explore new opportunities for growth. 9. Identify, analyse and pursue new business opportunities within existing key accounts and potential new clients to expand the company’s market presence. 10. Create and provide analysis and presentations to key stakeholders, showcasing account performance, upcoming initiatives, and value-added services. 11. Provide feedback and insights to the Channel Development and Marketing teams on key account needs, market trends, and competitive dynamics. Foster a culture of continuous improvement within the key account management function, driving best practices and innovative approaches to account management.