Senior Brand Manager (SK-II)

Role Profile: Responsible for end-end Business Management including sales & marketing, business operation and P&L management. Provides strategic directions for LUXASIA Team as well as SK-II Retail Team under third party agency to strengthen SK-II position as leading prestige skincare brand in TH. The role requires a commercially astute, numbers-driven leader who can build and lead a high-performing team while safeguarding brand equity and profitability. Responsibilities: 1. P&L Ownership & Management Drive SK-II performance to achieve and exceed overall business objectives Own and manage the full Profit & Loss statement for SK-II, ensuring revenue, margin, and cost targets are met. Develop annual budgets and rolling forecasts, monitoring actuals against plan and taking corrective action on variances. Identify and drive margin-improvement opportunities across pricing, trade terms, and cost efficiency. 2. Net Sales & Brand Management Prepare and establish annual Net Sales targets and ensure monthly target achievements Develop and execute sales and marketing strategies to improve brand awareness, traffic to the stores and business profitability Ensure the Promotional Calendar is planned and executed based on sales goals Effective consumer relationship management to reward and engage consumers to encourage repeat purchases Develop and maintain SK-II guidelines & policy for in-store experience, visual merchandising and collaterals Generate timely, accurate and regular business progress reports Work closely with trade partners to grow awareness for the brand (offline & online) Build strong rapport with principal, trade partners, the media and suppliers Manage inventory and brand mix to meet consumers’ needs and maximize sales Lead and inspire a team of sales personnel 3. Business Scorecard Management Build and maintain Business Scorecards tracking sales performance against targets (sell through, market share, store & team productivity). Build and maintain a separate scorecard for new user acquisition, tracking recruitment, conversion, and retention metrics. Present scorecard results to stakeholders on a regular cadence, flagging gaps and proposing corrective action plans. 4. Retail Audit & Governance Ensure overall best-in-class retail excellence is well implemented in every SK-II store, complies with LUXASIA and Brand Partner governance standards. Achieve optimum retail audit score for every audit criterion. Responsible for the overall brand protocol stewardship. 5. CAPEX & Inventory Management Plan and execute Capital Expenditure properly according to business needs and budget. Monitor and control inventory holding according to target and to ensure healthy inventory position throughout the year. 6. People Management Lead, coach, and develop the sales & marketing team to build a high-performance organisation aligned with SK-II and LUXASIA values. Set clear goals, provide regular feedback, and manage performance in line with company review cycles. Drive employee engagement and retention strategies to reduce attrition and build a strong talent pipeline within the team. Knowledge & Skills: Well-versed in P&L and budgeting Analytical, with good sense of numbers Strong leadership and communication skills Strong commercial acumen and negotiation skills Education & Experience: Degree holder who possesses at least 7 years of experience in brand and business management Retail or beauty (skincare) industry experience will be advantageous Possess strong passion for retail industry, in particular for beauty/skincare Sales and results oriented Thrive in a fast-paced, dynamic environment Creative and driven with a good eye for detail