eCommerce Manager

eCommerce Manager We are looking for a data-driven and commercially minded eCommerce Manager to drive online sales growth across our primary website and key overseas channels. In this role, you will lead the end-to-end commercial strategy for third-party (3P) global marketplaces, optimize digital shelf space, and ensure continuous cross-border revenue growth. You will serve as the commercial bridge, collaborating closely with our dedicated Content Team—who owns page creation and asset management—to ensure listings meet marketplace algorithm standards and maximize sales conversion. Key Responsibilities * Overseas Marketplace Operation: Oversee day-to-day storefront operations on major international platforms, specifically Amazon (Seller Central/Vendor Central) and Home Depot. * Content Collaboration & Channel Advocacy: Collaborate closely with the Content Team by delivering channel-specific requirements, keywords, SEO insights, and character limits to ensure optimized digital assets. * Site Merchandising & Catalog Structure: Optimize brand website categories, internal search, navigation filters, pricing, and structural attribute tags for localized global buyers. * Inventory & Multi-Channel Logistics: Monitor stock health across fulfillment networks (FBA, WFS, and marketplace-specific hubs); collaborate with logistics to forecast and prevent stockouts. * Performance Analysis: Review marketplace metrics (conversion rates, buy box ownership, feedback rating, ROAS) weekly to implement pricing and promo changes. * Marketing Alignment: Support product launches and promotional events (e.g., Prime Day) by working with paid media teams to align promotional strategies with current listings. Qualifications & Skills * Marketplace Expertise (Priority Requirement): 3+ years of direct experience scaling brands on Amazon and Home Depot; deep familiarity with platform rules, backend tools, and compliance. * Core eCommerce Experience: 3–5 years of retail merchandising, brand catalog management, or digital storefront management experience. * Cross-Functional Collaboration: Proven ability to work side-by-side with Content and Creative teams, translating commercial goals into actionable creative/copywriting briefs. * Platform & Systems Knowledge: Proficiency with Shopify, Magento, or similar e-commerce CMS, alongside marketplace integration software (e.g., Rithum, ChannelAdvisor). * Data & Analytics Savvy: Strong proficiency in Google Analytics 4 (GA4), platform business reports, and advanced Excel for sales forecasting. What We Offer * Competitive salary and performance-based bonuses. * Comprehensive health, dental, and vision insurance. * Paid time off (PTO) and company holidays. * Employee discounts on all of our products. * Opportunities for professional growth and continuous learning. 简体中文 职位名称：跨境电商运营经理 / 运营主管 职位概述 我们正在寻找一位具有数据敏感度及商业头脑的 跨境电商运营经理 / 运营主管，负责推动公司独立站及海外核心电商渠道的销售增长。在此岗位上，您将主导海外第三方平台的整体运营策略，优化数字化货架管理（Visual Merchandising），并确保跨国销售业绩的持续增长。您将作为商业核心，与拥有页面及资产所有权的“内容团队（Content Team）”紧密协作，确保产品页面符合平台算法并最大化转化率。 核心职责 * 海外电商平台运营： 全面负责国际主流电商平台（尤其是 Amazon 亚马逊 Seller/Vendor Central 和 Home Depot 家得宝）店铺的日常运营、规划与维护。 * 内容团队高效协作： 深度配合内容团队，输入各电商渠道的特定规范、核心关键词与SEO痛点，协助内容团队输出高转化的页面文案与视觉资产。 * 渠道视觉管理与目录维护： 优化独立站及平台店铺的产品分类、站内搜索、导航筛选和结构属性标签，提升海外本土用户的购物体验。 * 库存与多渠道物流规划： 实时监控各海外仓及平台仓（如 FBA 等）的库存健康度；与物流供应链团队协同进行销量预测，避免断货或产生冗余库存。 * 业绩指标分析： 每周/每月跟踪各项店铺核心数据（转化率、Buy Box 黄金购物车占有率、好评率、ROAS 广告回报率），快速调整定价与促销策略。 * 营销联动： 紧密配合数字营销团队，统筹新品发布和海外重大促销节点（如亚马逊 Prime Day、黑五网折等）的站内广告及活动排期。 任职要求 * 平台实操经验（优先核心条件）： 拥有 3 年以上 Amazon（亚马逊） 和 Home Depot（家得宝） 平台的实操与品牌出海经验；深度熟悉平台规则、后台操作和合规政策。 * 跨部门业务协同能力： 具备出色的跨部门沟通和多任务项目管理能力，能够将电商销售目标转化为内容团队可执行的创意与文案Brief。 * 跨境电商工作背景： 3 至 5 年以上跨境电商运营、零售商品企划（Merchandising）或数字化店铺管理的相关经验。 * 系统与工具熟练度： 熟练使用 Shopify、Magento 等至少一种主流独立站系统，并了解多渠道 ERP 或平台集成工具（如 Rithum、ChannelAdvisor 等）。 * 数据分析能力： 熟练应用 Google Analytics 4 (GA4)、平台自带商业报告及 Excel，能够通过数据进行销售预测与经营诊断。