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Senior KOL & Marketing Executive

Hong Kong DivaCode Limited · Kwun Tong, Kwun Tong District

📅 07/08/2026
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Responsibilities: Senior KOL Develop and lead influencer marketing strategies that align with broader brand goals and objectives, ensuring that campaigns drive significant impact across multiple platforms (Instagram, TikTok, etc.). Oversee end-to-end campaign execution, from strategy development to reporting, ensuring campaigns are executed on time, within budget, and meet performance objectives. Manage relationships with key influencers (KOLs) and agencies, fostering long-term partnerships that are mutually beneficial and consistent with brand positioning. Set KPIs and oversee the performance tracking of influencer campaigns, continuously optimizing for ROI, engagement, and brand growth. Collaborate with cross-functional teams (creative, PR, product, etc.) to ensure campaigns are cohesive and aligned with overall brand strategy. Lead contract negotiations with influencers and agencies, ensuring clear deliverables, performance expectations, and mutually agreed-upon terms. Mentor and guide junior team members, including Senior KOL Specialists, ensuring their professional growth and development while maintaining high performance standards. Stay at the forefront of industry trends, identifying emerging platforms, tools, and strategies to continually evolve the influencer marketing program. Analyze and report on campaign performance, providing strategic insights to senior leadership and guiding adjustments to future influencer strategies. Develop and manage the influencer marketing budget, ensuring efficient use of resources to achieve campaign goals. Drive innovation in influencer marketing initiatives, seeking new opportunities and approaches to elevate the brand through influencer partnerships. Take ownership of additional projects and provide leadership in areas where influencer marketing is integral to business objectives. Senior Marketing Lead and oversee the development and execution of comprehensive marketing strategies aimed at driving brand awareness, consideration, and conversion across multiple channels. Coordinate and manage the influencer marketing process, ensuring campaigns align with brand goals and are executed on time and within budget. Work closely with the Senior Marketing Specialist, providing guidance, support, and oversight to ensure the successful implementation of campaigns and projects. Develop and manage the end-to-end marketing campaign lifecycle, from strategy formulation to performance analysis, ensuring the effectiveness and consistency of all marketing materials. Collaborate with cross-functional teams, including product development, business development, creative, and design teams, to ensure all marketing efforts are aligned with overall business goals and branding standards. Forecast and track marketing campaign growth and ROI, making data-driven recommendations to optimize performance and meet company objectives. Mentor and manage junior team members, fostering professional development and ensuring the smooth operation of day-to-day marketing tasks. Plan and execute key brand initiatives, including product launches, influencer collaborations, and high-profile events, ensuring they align with the brand’s strategic vision. Monitor market trends, customer behavior, and competitor activity, using insights to adjust strategies and explore new opportunities for growth. Ensure brand consistency across all marketing channels, including social media, advertisements, and influencer partnerships. Manage the marketing budget, ensuring resources are allocated efficiently and effectively to drive the desired results. Prepare regular reports on campaign performance, providing actionable insights and strategic recommendations to senior leadership. Take ownership of additional marketing projects as assigned by senior management, contributing to broader business goals. Qualifications At least 4- 5 years of proven work experience in marketing in the beauty or FMCG industry Strong knowledge of the beauty industry KOL landscape Welcome marketing agency background candidate Excellent interpersonal and communication skills Immediately available candidate is highly preferred. We offer competitive salary and benefits package with great opportunity for career development to the successful candidate. For Interested parties, you may submit your application with your latest detailed resume mentioned your expected salary and available date for our reference. Only shortlisted candidates will be contacted. Resume and personal data collected will be kept strictly confidential and used for recruitment purpose only.
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