Product Director - IP CCTV Solutions Distribution

About the role D Ron Malaysia is seeking a highly experienced and commercially driven Deputy Director, Product Growth to lead product strategy, vendor management, channel support, and vertical market development. The successful candidate will serve as the key bridge between vendors, internal sales teams, channel partners, and end-users to drive sustainable business growth across targeted industry verticals. Key responsibilities Product Strategy & Portfolio Management Develop and execute the overall product strategy for IP CCTV, Video Surveillance, AI Analytics, VMS, Access Control, and related security solutions. Manage product lifecycle planning, product launches, positioning, pricing, and profitability. Monitor market trends, competitor activities, and emerging technologies. Drive sales growth and profitability of the assigned product portfolio. Vendor & Strategic Partner Management Act as the primary contact for key vendors and technology partners. Manage vendor relationships, business reviews, forecasting, and annual growth plans. Negotiate commercial terms, pricing structures, rebate programs, MDF, and support resources. Ensure alignment between vendor roadmaps and D-Ron's business objectives. Vertical Market Planning & Development Develop and execute vertical market strategies . Identify market opportunities, customer pain points, and industry-specific security requirements. Create solution packages and value propositions tailored to each vertical. Collaborate with channel partners and system integrators to penetrate targeted vertical segments. Develop annual business plans and growth initiatives for each assigned vertical market. Monitor project pipelines and strategic opportunities within key industries. Channel Sales & Internal Team Support Act as the bridge between vendors and the internal channel sales team. Support sales teams with product positioning, solution design, and tender opportunities. Conduct product presentations, demonstrations, and customer engagements. Work closely with channel partners to drive project registrations and sales opportunities. Develop sales enablement materials, competitive analyses, and product training programs. Team Leadership & Management Lead and develop the product management team. Set departmental KPIs and performance objectives. Coach and mentor team members to improve business and technical capabilities. Foster collaboration across sales, marketing, technical support, and operations departments. Business Planning & Forecasting Prepare annual business plans, sales forecasts, and inventory planning. Maintain healthy inventory levels while maximizing profitability. Track sales performance, margins, market share, and vendor targets. Present quarterly business reviews and strategic recommendations to senior management. About you Bachelor's Degree in Business, Marketing, Electronics Engineering, IT, Telecommunications, or related fields Minimum 5 years of relevant experience in Product Management, Business Development, or Channel Management within the IP CCTV, Surveillance, Security, Networking, or ICT industry Must have previous experience leading a team as Team Lead, Product Manager, HOD, or equivalent supervisory role Proven experience managing vendors and principal relationships Strong exposure to channel sales and distribution business models Strong understanding of IP CCTV Systems, Video Management Systems (VMS), AI Video Analytics, Access Control Integration, Network Infrastructure, and Security Surveillance Solutions Strong leadership and people management skills Excellent vendor negotiation and stakeholder management skills Commercially driven with proven achievement of revenue and profit targets Excellent communication, presentation, and interpersonal skills