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Position: Product Planning Specialist (Automotive) Department: Product Planning Reports To: Product Planning Manager / Product Director Key Responsibilities Conduct market research and analyze customer insights, industry trends, and competitor products. Develop product planning strategies based on market demand and business objectives. Support product lifecycle management from concept to launch and post-launch evaluation. Analyze vehicle specifications, pricing, and positioning to ensure market competitiveness. Coordinate with HQ and cross-functional teams on product planning, product localization, and launch activities. Prepare business cases, feasibility studies, and product proposals for management review. Monitor product performance, sales results, and customer feedback, and recommend product improvements. Support new model introductions (NPI) and product launch planning. Prepare presentations, reports, and strategic recommendations for senior management. Ensure product plans align with corporate strategy and local market requirements. Qualifications Bachelor's degree in Business Administration, Marketing, Engineering, Automotive Engineering, or a related field. 3–5 years of experience in Product Planning, Product Marketing, Marketing Strategy, or the automotive industry. Experience in the automotive industry, especially EV or premium automotive brands, is preferred. Strong analytical, strategic thinking, and problem-solving skills. Excellent communication and presentation skills. Proficient in Microsoft Excel and PowerPoint. Good command of English; Chinese language skills are a strong advantage. Ability to work independently and collaborate with cross-functional and international teams. Preferred Qualifications Experience in vehicle product planning or product lifecycle management. Knowledge of automotive technologies, EV market trends, and consumer behavior. Experience working with multinational companies or Chinese automotive brands. Familiarity with pricing strategy, product positioning, and competitor benchmarking. Key Competencies Product Strategy Market Research & Analysis Competitive Analysis Product Positioning Pricing Strategy Data Analysis Business Planning Project Management Cross-functional Collaboration Presentation & Communication Skills