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Key Roles and Responsibilities: Develop strategies and category management, including standards for product selection, pricing, gross sales, merchandising space, product evaluation, and sales promotions. Ensure product differentiation, competitive pricing, and maximize profitability while meeting international standards Develop and execute CRM and customer engagement initiatives to strengthen customer loyalty, increase repeat purchases, and enhance customer lifetime value through data-driven campaigns and personalized marketing activities. Lead new product launches by collaborating with brands and cross-functional teams to develop launch strategies, promotional plans, and in-store execution that maximize customer awareness and sales performance. Analyze key data to support the development of policies, strategic plans, and market positioning for overall buying and merchandising within the category, ensuring decisions remain up-to-date and aligned with market needs and target customers Build and maintain strong relationships with key brands and suppliers to secure sustainable business benefits and ensure effective alignment across buying and merchandising activities Evaluate market trends, competitor movements, and customer insights within the segment to develop effective product strategies, assortment planning, and merchandising directions Enhance and optimize category management processes to ensure operational efficiency that aligns with organizational goals and current market conditions Monitor and follow up on sales performance analysis to achieve category and divisional targets Oversee shelf arrangement, in-store presentation, and visual merchandising for skincare products to ensure alignment with brand image and create strong appeal for the target audience Collaborate with cross-functional teams (Marketing, Supply Chain, Operations, etc.) to ensure seamless and effective execution Qualifications: Bachelor's or master's degree in business administration, Economics, Marketing, or related field Minimum 5 years of experience in buying, merchandising, or related functions Experience in Fine Jewelry / Jewelry / Fashion Category will be given special consideration Work Under Business: Central Department Store Work Location: Central Chidlom (Onsite 5 days)