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Responsibilities: Develop creative concepts and storylines for short-form video contents (Especially TikTok) that align with the brand's voice and marketing objectives Manage end-to-end production of high-quality short-form videos for TikTok, Instagram Reels utilizing the platform's features and trends Stay up to date with short-form video trends, challenges, and features to ensure content remains current and resonates with the platform's audience Incorporate trending hashtags, sounds, and challenges strategically into content Collaborate with the marketing team to align TikTok content with broader marketing campaigns and initiatives Maintain account activity and drive audience engagement by reposting account mentions and utilizing TikTok Stories for daily reach. Monitor and analyze performance metrics to understand audience behavior and preferences Ensure all TikTok content aligns with the brand identity, maintaining a consistent and cohesive presence on the platform Contribute to the development of a content calendar to schedule, plan releases and meet delivery deadlines. Execute on-site event shooting and deliver real-time video edits. Develop photography and video shoot briefs to guide on-site event photography and video shoots guides for events. Qualifications: Experience in short-form video production, with a strong portfolio showcasing creative and engaging content In-depth knowledge of short-form video (Especially TikTok) trends, features, and best practices Proficiency in video editing tools and related software (e.g. Capcut; with Adobe Premiere Pro is a plus) Strong storytelling, creative thinking, and scriptwriting skills, including voiceover with Basic Skills in photography and videography Ability to analyze owned channel video performance and quickly adapt to changing trends and audience preferences Excellent communication skills to collaborate with internal team members and cross-functional teams Understanding of social media analytics and the ability to use data to inform content strategy Flexibility to work both in the office and on-site at live events as required. Open-minded with the ability to give and receive constructive feedback. Good English Communication skills is a plus