Overseas Market Brand Strategy Manager

Key Responsibilities: Market Insight & Brand Planning: Possess over 3 years of hands-on experience in full-scale brand strategy planning and market research. Proficient in using data analytics tools to deeply explore underlying consumer needs and accurately forecast trends in the FMCG industry. Strategy Execution: Capable of independently developing brand strategy plans based on localized market insights, with demonstrated ability to drive end-to-end new product launches from concept to market. Sales Enablement: In addition to overseeing brand strategy and research, take direct ownership of sales performance targets for designated overseas regions. Responsibilities include expanding overseas distribution channels, conducting client negotiations, and managing order fulfillment, achieving true integration of brand building and sales outcomes. Qualifications: Education: Bachelor’s degree or above, preferably in Marketing, International Trade, Economics, or related fields. Experience: Must have a background in the FMCG industry (tobacco, alcohol, food, personal care, etc.). Candidates with overseas study or expatriate sales experience are strongly preferred. Language: Fluent in English (both written and spoken) with the ability to use it as a working language in high-stakes business negotiations with international clients.