E-Commerce Manager

JOB SUMMARY The E-Commerce is responsible for driving online sales growth across all digital channels by developing and executing effective e-commerce and digital marketing strategies. This role oversees traffic generation through media planning, SEO, and campaign communication, while ensuring strong conversion performance through promotion alignment, UX/UI optimization, and cross-functional coordination. The position collaborates closely with the omni-channel, agency, creative, and web development teams to enhance website performance, improve customer experience, and maximize ROI. Additionally, the role delivers comprehensive performance reports and insights to support business decisions and continuous improvement. ROLES & RESPONSIBILITIES Initate and implement E-Commerce strategies in all channels by working with omni-channel team, agency and Marketing Manager to ensure targeted sales are met. Traffic Oversee all media buying and ensure all digital media investment are fully optimized including SEM, FB ads, IG ads and other online media ads SEO optimization and monitoring to earn organic traffic to website. Work with copywriter and web development team to support SEO Work with Digital and E-Commerce team to ensure communication for all campaigns to drive traffic to sites Conversion Work with omni-channel team and agency to align on promotion, GWP and offers to improve conversion rate, ROAS, APT and ultimately sales Ensure promotions are effective by conducting promotion analysis, studying competitors and working closely with omni-channel team and agency Ensure landing page, web UX/UI is functioning properly Ensure execution with cross fuction i.e. omni-channel, WH, CS Work with web development and Brand Creative team to continuously improve brand website and official stores in terms of UX/UI, content to eventually improve conversion Prepare and deliver performance report as well as analytical data relevant to evaluate ROI, consumer insights, competition and digital marketing QUALIFICATIONS: Bachelor degree in Digital Marketing, Marketing, Communication, Business Management or related fields. Digital and social media savvy, content writing skills Highly creative, on trend with current issues and ability to grow online conversation and engagement Excellent written and verbal communication skills in Thai and moderate communication skills in English Interest in beauty, fashion Attention to detail Able to multi task and work well with others 1-2 years of experience in Digital Marketing, Marketing is a plus Analytical skill is a plus EMPLOYEE BENEFITS 5 working day per week Annual Performance Bonus Provident Fund Group Health Insurance Accident Insurance Wedding Allowance Childbirth Allowance Bursary for Employee’s children, funeral assistance (parent, spouse and child) Financial Assistance for Fire, Flood, and Windstorm Incidents Language Learning Allowance (English, Chinese, Japanese) Dental Allowance Bursary for Employee’s Children Annual Health Check-Up Employee Discount Benefit (Retail Products & Service) PAÑPURI Onsen ( Free of charge, with a maximum entitlement of up to four visits per month) Birthday Product & Service Allowance Flexible Wellness Benefits Funeral Assistance for Employee’s Pass Away Annual Leave, Birthday Leave