Director of International Student Recruitment

Key Responsibilities: 1. Strategic and Sales Leadership: ● Develop and execute a comprehensive strategy to grow and diversify the international student population. ● Design and implement a unified marketing and sales strategy aligned with enrolment objectives. 3. Target Setting and Institutional Planning: ● Set international intake targets in collaboration with internal stakeholders as part of the university’s strategic enrollment framework. ● Drive initiatives to meet or exceed these goals, including identifying opportunities for new program offerings aligned with emerging markets. ● The role requires international travel to penetrate and develop overseas markets, build partnerships, and achieve international student recruitment targets. 4. Stakeholder Engagement: ● Deliver effective advisory services to the University on international recruitment, market positioning, acquisition strategies, and emerging global opportunities. ● Provide expert recommendations to enhance the university’s competitiveness and visibility in key regions. ● Collaborate closely with academic leaders and internal departments. ● Align marketing and recruitment with new program launches and growth initiatives. 5. Agent Network Management: ● Oversee the international student recruitment agent network, ensuring clear performance expectations, compliance with legal and ethical standards, contractual integrity, and consistent delivery of agent training and support. ● Monitor agent performance and commission structures to ensure alignment with university goals. 6. Data Management & Reporting: ● Regularly analyse key performance metrics and prepare detailed managerial reports on the international student recruitment trends and performance outcomes. ● Foster a performance culture through CRM, data analytics, and KPIs. ● Monitor lead generation, conversion rates, and brand performance metrics. ● Present data-driven insights and recommendations to management for strategic decision-making and future planning. 7. Team Leadership & Operational Oversight ● Lead and manage the international recruitment team to deliver excellence in execution and service delivery. Responsibilities include budget oversight, staff development, strategic planning, promotional campaigns, agent engagement, and collaboration with stakeholders. ● Identify and resolve issues arising within operational processes and systems to enhance overall operational efficiency. ● Lead multi-functional teams, overseas-based and campus-based units. Requirements: ● Bachelor’s or Master’s Degree in Business Management, Marketing, Education or a related field. ● Minimum 7 years of relevant experience in service sales and/or international education, with at least 3 years in a senior leadership position. ● Background in the education sector or student recruitment is preferred. ● Bilingual fluency in Thai and English is required; an additional language, such as Mandarin, is a plus. ● Demonstrated experience in sales enablement and CRM platforms. ● Strong leadership, analytical thinking, and stakeholder communication skills. ● Comfortable navigating complex organizations and driving cross-functional alignment.