Business Development Manager - Ecommerce

Job Responsibilities 1. Develop strategic plans for customer management across different customer segments in the Official Channel Develop strategies for each customer segment, including customer segmentation, retention programs, and acquisition programs. Plan and execute sales promotion activities for the Official Channel. 2. Identify white space opportunities in sub-channels Analyze market data and overall market conditions to identify new customer groups for sub-channels. Coordinate with the internal sales team to ensure no overlap with existing customers. Prepare business plans and proposals for potential customers. 3. Develop plans and activities to drive sales in alignment with the Non-Official Shop channel strategy Manage sales promotion activities in the Non-Official Shop channel. Coordinate with business partners and the E-Commerce Marketing team to plan and execute marketing activities that drive sales for each customer account. Update promotional plans and activities with business partners and internal stakeholders. 4. Manage sales operations for the Non-Official Shop channel Prepare sales-related documents and transaction documents associated with the Non-Official Shop channel. Coordinate and monitor product deliveries to ensure alignment with the agreed plan. Track operational expenses and prepare monthly expense reports. Qualifications Bachelor's degree in Business Administration, Marketing, or a related field. At least 3–10 years of experience in E-Commerce, Key Account Management, Channel Management, Sales, or Trade Marketing. Strong analytical skills with the ability to interpret sales data, customer insights, and market trends to develop effective business strategies. Experience in customer segmentation, customer acquisition, and customer retention program development. Good understanding of e-commerce operations, including order fulfillment, logistics coordination, and sales administration. Excellent communication, negotiation, and presentation skills. Proficient in Microsoft Excel and PowerPoint; experience with sales reporting and data analysis tools is an advantage. Self-motivated, results-oriented, and able to work independently in a fast-paced environment. Good command of both written and spoken English and Thai.