TEAM LEAD, DIGITAL AND PROMOTION

Responsibilities 1. Promotion & Campaign Management - Develop, plan, and execute promotional campaigns that drive passenger bookings, loyalty program participation, and ancillary revenue. - Collaborate with sales, product, and revenue management teams to design competitive offers and seasonal promotions. - Evaluate campaign effectiveness using KPIs such as ROI, customer acquisition, and conversion rates. 2. Digital Communication & Content - Lead the development of digital content (social media, website, mobile app, email marketing, inflight entertainment platforms). - Ensure consistent brand messaging across digital channels while adapting campaigns for international markets. - Manage social listening, customer engagement, and community building on digital platforms. 3. Team Leadership & Collaboration - Supervise, coach, and motivate a team of digital marketers and communication specialists. - Coordinate with creative, IT, PR, and external agencies to deliver impactful campaigns. - Foster innovation by adopting new digital tools and marketing trends relevant to the aviation industry. 4. Brand & Customer Experience Alignment - Ensure promotions and communication strategies strengthen brand positioning and customer loyalty. - Integrate passenger insights and feedback into promotional strategies to enhance engagement. - Support crisis communication in alignment with corporate communication guidelines. Key Skills & Competencies - Strong knowledge of digital marketing, campaign management, and airline/aviation promotions. - Expertise in SEO/SEM, CRM, social media marketing, and performance analytics. - Excellent leadership, project management, and cross-functional collaboration skills. - Ability to craft compelling communication tailored to global audiences. - Data-driven mindset with the ability to translate analytics into actionable strategies. Qualifications & Experience - Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred). - 5–8 years of marketing/digital communication experience, with at least 2–3 years in a supervisory role. - Proven track record of leading digital campaigns that drive measurable business results.