Executive-Loyalty Campaign

Job Purpose: Plan, execute, and monitor multi-channel loyalty and personalized marketing campaigns. Ensuring it is delivering the best experience that will create customer engagement, loyalty and sales conversion. Main Responsibilities: CRM & Loyalty Program implementation Planning and implementing a comprehensive CRM & loyalty campaign aligned with overall business goals. Manage customer loyalty programs to increase customer engagement, retention, and lifetime value. Collaborate with brand marketing teams to develop compelling campaign assets and personalize campaigns and messaging that are relevant to the target audience. Implement campaign and reporting mechanisms to track key performance indicators (KPIs) and provide detailed insights into campaign effectiveness. Personalized Campaign Development, Campaign communication, and Execution Design automated campaign journey enabling customer engagement or data platform to drive engagement and sales conversion. Develop effective direct communication approach to engage and educate customers about loyalty programs, promotions, and exclusive offers. Manage and create personalize customer communication message via Push, Inbox, SMS, LINE and other relevant platforms. Ensuring communication cost-effective campaign execution and maximum return on investment. Campaign and Market Update Trend Stay beyond of food-business trends and competitive to identify opportunities for innovation and improvement in marketing campaign and more. Data Analysis and Insights Collaborate with the loyalty data analysis team to find the right customer segmentation, utilizing customer data and analytics to gain insights into customer behavior, preferences, and trends. Regularly evaluate campaign performance, providing actionable recommendations for continuous improvement. Qualifications: Bachelor's degree in Marketing, Business, or a related field. Minimum experience 1-2 years in CRM, Loyalty program, Digital engagement or data platform or a similar role. Strong understanding of digital customer journey, segmentation, and campaign management. Advantageous experience in Martech tools and CRM platforms such as Braze. Ability to plan local campaigns relevant for local consumers. Excellent leadership and interpersonal skills. Strong analytical and problem-solving abilities. Effective communication skills to liaise with cross-functional teams.