Go-to-Market Lead (Consumer Health)

Job Description: Go-to Market Lead, Consumer Health (2-3 months Contract) ExpresSo NB is seeking a passionate individual or consultant to join our team in ramping up our commercial effort for a Consumer Health product. Our team combines business, operations, and clinical leadership. We are looking for someone to drive this go-to-market effort for 2-3 months, potentially extended if there’s a mutual fit. This is a build-and-ship role, not an advisory one. You will be the person writing the offer, walking into the gym (and other places), negotiating the partnership, and following up with the lead. There is no marketing team beneath you and no agency to brief. Core responsibilities Identify your 3 target segments and marketing campaigns that you plan to experiment with. Build and run community partnerships across gyms, run clubs, sports venues, race events, recovery studios, and corporate wellness programs. Own the full funnel from first touch to paid, including the consultation-to-conversion step alongside the core product team. Sharpen our positioning, offer, and pricing. Document the acquisition system: playbooks, partner terms, message templates, and reporting. Experiences 5+ years go-to-market or growth ownership, with at least one engagement where the consultant personally executed under severe budget constraint. Media-planning and agency-management experience is not a substitute. Demonstrated results in the Thai consumer market; fluent Thai and working English. Working knowledge of the longevity and preventive health category in Thailand and in leading markets. Existing, verifiable relationships within Bangkok's fitness, wellness, or health-conscious communities. Candidates should expect to name specific partners they could approach and be contactable references. Right to work in Thailand for the engagement period. Candidate Qualities Self-driven and independent, capable of managing projects with minimal supervision Comfortable working within a large corporate structure while maintaining a startup spirit Adaptable and resilient in rapidly changing environments Proactive problem-solver who takes initiative Collaborative team player who can also work autonomously About Venture Builder at ExpresSo NB ExpresSo NB Company Limited, the corporate innovation arm of PTT, Thailand's national energy company, is dedicated to advancing ClimateTech through venture capital investments, venture building, and strategic collaborations. Our mission extends beyond the PTT Group as we strive to create and nurture a robust decarbonization ecosystem, accelerating industry-wide transformation across Thailand. We are also actively exploring emerging opportunities in AI and people productivity. Learn more about ExpresSo NB at https://www.expresso-nb.com/. How to apply? Send us your resume at career@expresso-nb.com