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Branding & Marketing Communication Manager

Aurora Design · Bang Na, Bangkok

📅 06/08/2026
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Key Responsibilities : Brand Strategy : Define Brand Direction, Positioning, and Key Messages. Oversee brand standards (CI, Guideline, Visual Direction) and ensure consistency across all touchpoints. Communication & Campaign : Develop annual and campaign-based IMC plans. Create Key Messages, supervise Creative Direction, and ensure all communications—including advertising, POSM, VM, and content—align with the brand. Digital & Content Direction: Set storytelling frameworks for social media (Facebook / TikTok / IG). Oversee Narrative, Tone, and content quality. Plan and manage Influencer / KOL initiatives. Insight & Market Analyze : Analyze consumer behavior, competitors, and trends to develop strategic directions. Convert insights into communication ideas and high-impact campaigns. Retail Brand Experience : Ensure in-store brand consistency across atmosphere, materials, colors, and VM, aligned with Brand DNA. Collaborate with Interior, VM, and related teams to standardize store experience. Team & Coordination : Manage Brand, Creative, and Agency teams to deliver work in one clear direction. Oversee timelines, quality of output, and brand-related budgets. Qualification : 5 years of experience in branding or marketing communications, with at least 3 years in a managerial/leadership role. Proven experience in developing brand strategies and managing integrated communication campaigns. Hands-on experience in digital and social media communications, including content direction and influencer/KOL collaboration. Strong analytical skills with the ability to interpret consumer insights and market trends to guide brand decisions.
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