Assistant Brand Manager

About the role We are looking for a proactive and strategic Assistant Brand Manager to support the planning and execution of integrated marketing initiatives that strengthen brand awareness and drive business growth. You will work closely with cross-functional teams to manage marketing campaigns, product launches, brand communications, market analysis, and performance reporting while ensuring a consistent brand experience across all customer touchpoints. Key Responsibilities Support the development and execution of annual, quarterly, and monthly brand marketing plans aligned with business objectives. Plan, coordinate, and execute integrated marketing campaigns from briefing through launch and performance evaluation. Conduct consumer, market, and competitor research to identify insights and business opportunities. Support new product launches by developing product briefs, key messaging, sales materials, and coordinating cross-functional readiness. Prepare creative briefs and coordinate with Content, Design, Digital Marketing, E-Commerce, Sales, and external agencies to deliver high-quality marketing materials. Ensure consistent brand communication and brand guidelines across all online and offline channels. Work closely with Sales, Retail, and E-Commerce teams to support promotions, product communication, and commercial activities. Assist in planning and executing brand events, pop-up stores, partnerships, and brand activation campaigns. Monitor campaign budgets, project timelines, and marketing deliverables to ensure efficient execution. Analyze campaign performance, sales data, and marketing KPIs, and prepare reports with actionable insights and recommendations for continuous improvement. Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field. At least 3–5 years of experience in Brand Marketing, Marketing Communications, Integrated Marketing, Account Management, or related fields. Experience in campaign planning, project management, and cross-functional coordination. Strong understanding of branding, consumer behavior, customer journey, and integrated marketing communications. Strong analytical, organizational, and problem-solving skills. Excellent communication and presentation skills. Ability to manage multiple projects and work effectively in a fast-paced environment. Proficient in Microsoft Excel, PowerPoint, and Google Workspace. Good command of written and spoken English. Experience in Retail, Footwear, Fashion, Lifestyle, Health & Wellness, or Consumer Brands will be an advantage. Candidates from advertising or marketing agencies who are interested in moving to a Brand Owner role are welcome to apply.