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Marketing Manager

MedConsult Clinic · Bangkok

📅 06/08/2026
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Marketing Manager – MedConsult Clinic Position Summary The Marketing Manager is responsible for developing and executing marketing strategies that increase brand awareness, generate patient leads, strengthen patient loyalty, and support business growth across all MedConsult Clinic services. This role oversees digital marketing, content creation, social media, campaigns, partnerships, events, and performance analysis while ensuring all marketing activities comply with healthcare advertising standards. The ideal candidate is creative, data-driven, highly organized, and experienced in healthcare, aesthetics, hospitality, or lifestyle marketing. Key Responsibilities Marketing Strategy Develop and implement annual and quarterly marketing plans aligned with clinic objectives. Identify growth opportunities for General Practice, Aesthetics, Weight Loss, Sexual Health, Vaccinations, and Corporate Wellness services. Monitor market trends, competitors, and patient behaviour. Manage the marketing budget and maximize return on investment. Digital Marketing Oversee all digital marketing channels including: Facebook Instagram TikTok LinkedIn Google Business Profile Email marketing LINE Official Account Website Plan and optimize paid advertising campaigns (Meta Ads, Google Ads). Improve website traffic, SEO, and conversion rates. Track campaign performance and continuously optimize results. Content Marketing Develop monthly content calendars. Manage educational healthcare content and promotional campaigns. Coordinate photography, videography, graphic design, and copywriting. Ensure all content follows MedConsult's brand voice and medical advertising guidelines. Work closely with doctors to produce accurate and engaging medical content. Brand Management Maintain consistent branding across all channels. Develop promotional materials, brochures, clinic signage, and presentations. Ensure all communications reflect MedConsult's professional and patient-focused image. Campaign Management Plan and execute campaigns for: Aesthetic treatments Weight management programs Vaccinations Health check-ups Men's health Sexual health services Seasonal promotions New treatment launches Measure campaign performance and provide recommendations for improvement. Events & Partnerships Organize clinic events, seminars, workshops, and open houses. Build relationships with corporate clients, hotels, schools, embassies, insurance companies, and community organizations. Coordinate influencer and ambassador collaborations. Manage sponsorship opportunities and strategic partnerships. Patient Acquisition & Retention Develop strategies to increase new patient enquiries and bookings. Improve patient retention through CRM, email marketing, and loyalty initiatives. Support referral programs and patient engagement campaigns. Work closely with reception and clinical teams to optimize the patient journey. Analytics & Reporting Monitor and report on: Lead generation Patient acquisition costs Campaign ROI Social media growth Website traffic Email marketing performance Advertising performance Booking conversions Prepare monthly performance reports with actionable insights. Team Leadership Manage internal marketing staff and external agencies or freelancers. Coordinate designers, photographers, videographers, and content creators. Establish project timelines and ensure deadlines are met. Foster creativity, accountability, and continuous improvement within the marketing team.
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