Modern Trade Manager

The Opportunity We are seeking an experienced and results-driven Modern Trade Manager to lead and grow our key retail accounts, including Thai Watsadu and DoHome, while driving sales growth and channel expansion across Thailand. This role will be responsible for developing sales strategies, managing key customer relationships, driving sales performance, and maximizing the effectiveness of promotional investments. Working closely with Marketing, Production, Supply Chain, and senior leadership, the successful candidate will play a critical role in strengthening our market presence and accelerating business growth. Key Responsibilities1. Modern Trade Sales Strategy & Growth Develop and execute sales strategies to achieve company targets. Identify growth opportunities and expand market presence. Drive sustainable growth across Modern Trade channels. 2. Key Account Management Manage key accounts including Thai Watsadu and DoHome . Build strong relationships with Buyers and Category Managers. Develop joint business plans with customers. 3. Sales Performance Management Deliver monthly, quarterly, and annual sales targets. Monitor sales performance and implement improvement plans. Analyze sales trends and business opportunities. 4. Trade & Commercial Management Negotiate trading terms, listings, promotions, and commercial agreements. Manage customer investment and promotion budgets. Ensure effective execution of commercial plans. 5. Sales Out & Inventory Planning Monitor Sale Out performance and stock availability. Analyze Sell Through, Stock Turn, and demand forecasts. Coordinate with internal teams to improve inventory planning. 6. Promotion & Marketing Execution Plan and manage promotions, in-store activities, and POSM. Support product launches and listing activities. Track campaign effectiveness and ROI. 7. Market Analysis & Business Development Analyze market trends, competitors, and category performance. Identify opportunities to increase sales and market share. Recommend strategies based on market insights. 8. Team Leadership Lead and develop the PC team to achieve sales targets. Monitor team performance and provide coaching. Foster a high-performance, customer-focused culture. 9. Cross-Functional Collaboration Work closely with Marketing, Production, Supply Chain, and Logistics teams. Support demand planning, product launches, and business initiatives. Ensure smooth execution of customer requirements. What We Are Looking ForEssential Experience Bachelor's degree or higher in Business Administration, Marketing, or a related field. Minimum 5 years of experience in Modern Trade, Key Account Management, or Channel Sales. Strong experience managing major retail accounts. Proven track record of delivering sales growth and achieving targets. Strong negotiation and relationship management skills. Excellent analytical and Excel skills. Experience leading sales or PC teams. Able to work across both Venine Cable locations and travel as required. Personal Attributes Commercially Driven – focused on business growth and results. Relationship Builder – able to build strong customer partnerships. Analytical – comfortable working with sales and market data. Strategic Thinker – identifies opportunities and drives growth. Results-Oriented – takes ownership and delivers outcomes. Preferred (Not Essential) Experience in electrical products, wire & cable, construction materials, or industrial products. Experience working with retailers such as Thai Watsadu or DoHome. Knowledge of category management, merchandising, and trade marketing. Experience launching new products and managing listing processes. About the Company We are a leading power cable manufacturer serving residential, commercial, industrial, and infrastructure markets across Thailand. As part of our continued growth strategy, we are strengthening our Modern Trade presence and investing in building a high-performing commercial team to drive sustainable business growth. This is an exciting opportunity to join a growing organization with strong market potential, established customer relationships, and a clear ambition to become a leading brand in Thailand's electrical products industry. Location: Ayutthaya & Bangkok (able to support both Venine Cable locations) If you are passionate about sales, customer development, and business growth, we would love to hear from you. Please submit your resume by clicking "Apply Now" or contact us directly: Email: munlika_k@veninecable.com Phone: 062-595-8664 (Mook) Learn more about us: https://www.veninecable.com/aboutus