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Head of Performance Marketing Manager-Group Brand Portfolio (Thailand,Cambodia and Indonesia) Job Description The Head of Performance Marketing Manager - Group Brand Portfolios champions our ethos across Thailand, Cambodia, and Indonesia, spearheading innovative marketing strategies that drive sustainable growth and embody our commitment to community and environmental care. This role manages the marketing for a diverse portfolio of brands, ensuring that each one reflects our core values while addressing unique market demands. It inspires leadership within our team, ensuring that every action not only aligns with but also propels us toward a brighter, ethical future. Develop and execute marketing strategies for the Group Brand Portfolio: Analyze market trends, consumer behavior, and competitive landscapes across Thailand, Cambodia, and Indonesia, tailoring insights for each brand in the Group Brand Portfolio. Conduct thorough research by analyzing market trends, consumer behavior, and competitive landscapes across Thailand, Cambodia, and Indonesia, tailoring insights for each brand in the Group Brand Portfolio. Formulate clear, cohesive strategies that align with the company's overall goals and address the specifics of each brand in the portfolio, including targeted digital campaigns and content marketing. Direct budget and resources effectively across channels and platforms to ensure maximum impact and efficiency for all brands within the portfolio. Work with regional teams and other departments to integrate marketing efforts and maintain a unified yet brand-specific approach across the Group Brand Portfolio. Use the latest marketing technologies and data-driven insights to refine strategies and enhance effectiveness for each brand under the Group Brand Portfolio. Analyze and optimize campaign performance: Define key performance indicators such as conversion rates, click-through rates, engagement rates, and return on investment (ROI) to measure the success of each campaign across the group brand portfolio. Use analytics tools and platforms to collect data from various marketing channels for each brand within the group portfolio. This includes web analytics, social media analytics, and performance metrics from digital ads. Analyze the data regularly to identify trends, successes, and areas for improvement across the group brand portfolio. Compare current performance against historical data and industry benchmarks. Conduct A/B testing for different elements of marketing campaigns, including email content, landing page designs, and ad copy, to determine the most effective versions for each brand within the portfolio. Refine campaign targeting by segmenting the audience based on demographics, behavior, and preferences, tailoring the approach to increase relevance and engagement for each brand in the group portfolio. Adjust budgets based on campaign performance across the group brand portfolio, reallocating resources to optimize returns for each brand. Regularly update stakeholders with detailed reports on campaign performance, insights, and strategic recommendations for the group brand portfolio. Keep current with the latest digital marketing tools and trends to enhance campaign effectiveness. Encourage continual learning and experimentation within the team to support innovation. Stakeholder collaboration: Set up weekly calls, monthly meetings, and quarterly reviews to discuss marketing strategies, results, and insights across the group brand portfolio, ensuring all regions are aligned and informed. Ensure alignment on goals and objectives that reflect both the company's overarching strategies and the specific needs of each region within the group brand portfolio. Create a feedback mechanism that allows stakeholders from each region to provide input on marketing strategies and campaigns, integrating their local knowledge for the group brand portfolio. Use collaborative tools that enable real-time sharing of documents, data, and updates, facilitating smoother coordination and decision-making across the group brand portfolio. Craft marketing strategies that align with the global brand vision while being customized to local tastes, preferences, and cultural norms across the group brand portfolio. Keep actions and decisions transparent, providing comprehensive reports on campaign performance and strategic decisions to stakeholders of the group brand portfolio. Hold regular sessions to address challenges that arise, leveraging the collective expertise and perspectives of the stakeholder group across the group brand portfolio. Other knowledge and skills… University degree in Marketing or related field; Master’s degree preferred. At least 7 years of experience in digital marketing, with a focus on SEO/SEM. Proven leadership skills and the ability to manage multicultural teams. Excellent analytical, organizational, and communication skills. Fluent in English
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Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.
In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
16,882 of these 27,322 job ads have text written in English. That's the ad itself, not necessarily the language the job requires. Read the job description carefully to confirm what languages the role needs.