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Digital Marketing Manager

CEMG Management Limited · Hong Kong Island

📅 06/08/2026
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We are looking for a tech-forward, commercially minded Digital Marketing & Brand Communications talent to help transform how we build TCM brands, create content, engage audiences and drive digital growth. The successful candidate will combine brand thinking, digital marketing, creative communication, performance optimization and AI-enabled workflows to develop a more agile, scalable and data-informed marketing capability. You will work directly with the business lead and collaborate across product, commercial, eCommerce, professional/healthcare and creative teams. Candidates with experience in healthcare, supplements, chinese medicine or creative media will be highly regarded. Key Responsibilities Digital Marketing & Campaigns : Handle multi-channel digital marketing platforms across relevant consumer touchpoints, including Social Media, eCommerce, CRM and other channels, etc; Develop campaigns based on different target audiences, consumer needs, funnel stages and channel behaviours; Monitor campaign performance, audience behaviour and experimentation to identify opportunities for continuous optimization. AI-Powered Marketing Support & Workflow Creations Actively explore and implement AI-enabled marketing workflows to improve speed, quality, personalization and scalability; and enhance consumer health information journeys. Apply generative AI and prompt engineering and related tools to support: consumer and market research, audience insight generation, campaign development, social content production, marketing analysis and reporting etc. Brand Communications & Contemporary Content Translate brand strategy on different platforms, product benefits and consumer insights into specific communication strategies. Develop communication architecture across: Brand storytelling, Product education, Health and wellness education, Conversion-oriented content New Product Development & Go-to-Market Partner with commercial and product stakeholders in developing and launching new products through a contemporary consumer-marketing lens. Support go-to-market planning across digital, social, eCommerce and relevant consumer touchpoints. Requirements: Relevant experience in digital marketing, brand communications, or related disciplines Practical experience using generative AI tools and prompt engineering in marketing flows. Strong understanding of or interest in healthcare, supplements, Chinese medicine or consumer health products. Ability to interpret campaign, performance metrics and translate data into actionable marketing improvements. Proactive and adaptable, with a strong drive to optimize how marketing work gets done. We offer a competitive remuneration package including excellent career prospects to the right candidate. Interested parties please click "Quick Apply" now. All data collected will be used for recruitment purpose only.
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