Content & Production Manager

Job Purpose We are looking for a Content & Production Manager who can effectively manage people, operations, and business performance. This role will own the overall Production Business Unit, overseeing Content Production, team performance, production capacity, resource allocation, delivery, and business profitability to support a growing number of clients and production demands. The role will work closely with AM, BD, Strategic Planning, Live, Creative, and Commerce teams to ensure that business objectives and client requirements are effectively translated into production plans and delivered efficiently. The role will be responsible for production capacity planning, resource management, team leadership, quality control, timeline management, process improvement, and Revenue, Cost, and Profitability management. Key Responsibilities Production & Operations Oversee end-to-end Content Production across multiple brands, with TikTok as the primary platform , as well as other relevant online platforms. Plan and manage Production Capacity, Resources, and Timelines according to business demand and workload. Oversee end-to-end production workflow to ensure projects are delivered according to agreed Scope, Quality Standards, and Timelines . Monitor overall production progress, identify potential issues, and proactively manage operational risks. Ensure appropriate resource allocation across projects based on workload, priority, and business needs. Develop and continuously improve Workflows, SOPs, and Production Processes to increase efficiency and support business scalability. People Management Lead, manage, and develop the Production team and relevant supporting functions. Plan team structure and allocate resources according to business demand. Set and monitor Team KPIs and individual performance. Oversee Onboarding, Training, Coaching, and Career Development for team members. Build effective working systems and a team culture that drive productivity and continuous improvement. Identify team capability gaps and develop appropriate solutions to strengthen team performance. Business & P&L Management Own and manage the Revenue, Cost, and Profitability of the Production Business Unit. Analyze Capacity, Utilization, and Cost per Deliverable to improve operational efficiency and profit margin. Plan resources and production capacity in line with business targets. Work closely with BD and AM to assess new business opportunities, scope, pricing, timelines, and resource requirements. Identify opportunities to develop and expand the Production Business, including new service models and solutions. Cross-functional Collaboration & Stakeholder Management Work closely with AM and Strategic Planning teams to understand client requirements, brand direction, and business objectives. Collaborate with BD, Creative, Content, Live, Commerce, and other relevant teams to ensure smooth project execution. Coordinate with relevant stakeholders to align Scope, Priorities, Resources, and Timelines across teams. Support internal teams in resolving production-related issues and managing escalations. Identify potential operational risks and communicate them to relevant stakeholders to ensure timely resolution. Ensure effective communication and alignment between Production and other functions throughout the project lifecycle. Innovation & Process Improvement Develop production processes that are efficient, scalable, and adaptable to business growth. Leverage AI and technology to increase productivity, reduce production costs, and improve operational efficiency. Develop and maintain Production Guidelines, SOPs, and Best Practices . Analyze production data and performance to identify opportunities for continuous improvement. Qualifications 5+ years of experience in Content Production, Creative Agency, Digital Marketing, E-commerce, or a related field. At least 2 years of team management experience . Strong understanding of Digital Content Production and Social Media Content, particularly Short-form Video and TikTok Content . Experience managing multiple projects and brands simultaneously. Strong Project Management, Planning, and Problem-Solving skills. Good understanding of Business, Budget, Cost, and Profitability management. Strong Communication and Stakeholder Management skills. Strong leadership skills with the ability to manage, coach, and develop teams. Ability to manage multiple priorities and work effectively in a fast-paced and constantly changing environment. Experience in E-commerce, TikTok Shop, AI Tools, or High-volume Content Production is a plus.