Market Insight and Communication Manager

Market Insight and Communication Manager Position: Job Description: Market communication job summary (60% of total) - functional to corporate market communication manager. The Market Communication is responsible for developing and executing strategic communication initiatives to strengthen brand positioning, support sales growth, and enhance customer engagement within APAC region. This role focuses on both internal and external communications, including product messaging, digital marketing, trade events, and customer-focused content. Market insight job summary (40% of total) - functional to market insight manager. Supporting market insight manager ANA in color trend research in the creation of innovative color and effect solutions for APAC customers. Digital Marketing & Lead Generation (work under guidance global marcom team- ANA) Manage digital channels ie LinkedIn, email, eblast and others as assigned by corporate. Plan and execute targeted campaigns to generate qualified leads in key segments (e.g., packaging, healthcare, agriculture, OEM and any designated strategic segments assigned by company direction. Track and analyze campaign performance (KPIs: leads, conversions, engagement) - work with MAM, SBM and sales team Trade Shows & Industry Events (work under guidance global marcom team- ANA) Develop budgets for LT to decide to participate in a trade show Plan and execute participation. Develop both concepts, communication materials, and product showcases. Support sales teams with marketing tools for customer engagement during events Branding & Corporate Communication (work with global marcom team) Ensure consistent branding across all communication channels. Qualifications: Bachelor's degree in marketing, business communication, business admin, or digital marketing. Minimum of 5 years' experience of market communication and/or market research, advantages with experience working with plastic industries. Be able to work independently, flexible working hours in USA and APAC time zone and have good abilities in business with strong analytical skills. Excellent communication and interpersonal skills, specifically in both spoken and written English. Good command of English. Interested candidates please send your application letter with resume, current and expected salary with contact details to: norachat.w@ manpower.co.th Attn: Mr. Norachat Wungpingchai - Professional & Executive Consultant 44/59 Moo 11, Nong-prue, Banglamung, Chonburi 20150 Tel. 033 - 135014 ext.3403 or 081-1048698 Manpower recruitment license No.Chobor.03/2554