Digital Media Planner

At Serie A, we are committed to consistently delivering top-tier, innovative solutions that not only meet but exceed our clients' expectations in every aspect. Our expertise includes: Media : Strategic planning and execution across various channels. Creative : Inspiring and impactful campaigns that capture attention. Digital Production : Seamless integration of technology to bring ideas to life. Marketing : Comprehensive strategies to drive growth and engagement. Position : Digital Media Planner Job Responsibilities : Manage daily client operations and ensure the execution of media strategies according to proposals. Develop integrated media plans based on client goals, target audience, and budget, aligning with campaign objectives. Communicate effectively between clients and internal teams (Media Buying, Media Biddable) to ensure smooth project execution. Conduct market and audience research to inform planning decisions and optimize media strategies. Plan and execute digital media strategies, including Meta Ads, Google Ads (SEM), TikTok Ads, SEO, Display Network, Programmatic, and other digital innovations. Select appropriate media channels (online and offline) and recommend the optimal media mix. Collaborate with strategy, creative, and performance marketing teams to ensure cohesive campaigns. Negotiate with media vendors on rates, placements, and timelines. Monitor campaign performance metrics and adjust plans in real-time to improve effectiveness and ensure positive ROI. Provide analysis on campaign performance, presenting clear reports and insights to both internal teams and clients. Qualifications: Bachelor’s degree or higher in Advertising, Marketing, Communications, or related fields. 1-3 years of experience in media planning or buying (agency experience preferred). Proficient in online media planning and experienced with ad serving/tracking/reporting technologies (Google, Facebook, TikTok, etc.). Strong knowledge in media insights and analysis for planning, reporting, and campaign performance. Familiarity with performance marketing, programmatic buying, media research tools, media buying platforms, and campaign reporting dashboards. Strong analytical and decision-making skills. Excellent communication, presentation, and negotiation skills. Ability to work well under pressure and manage tight schedules. Proficiency in Microsoft Excel, Word, and PowerPoint.