Social Media Content Specialist

1.Content Strategy & Planning · Develop content strategy and monthly content calendar for TOA TikTok and Instagram. · Create content ideas aligned with TOA's brand direction and marketing campaigns. · Plan content mix including Reels, TikTok videos, Carousel posts, Stories and Shorts. · Recommend paid boost strategy to maximize campaign performance. 2.Content Creation · Produce engaging photo and video content. · Plan storyboard and shooting direction. · Coordinate production with internal teams and external agencies. · Shoot and edit videos using software and content creation tools that enable efficient production of quality visual content, without being limited to specific applications. · Ensure all content aligns with TOA Brand Guideline. 3.Social Media Management · Manage TikTok and Instagram · Coordinate with agency and monitor content quality and performance. 4.Performance Monitoring · Track campaign performance. · Analyze engagement, reach, video views, audience growth and content performance. · Prepare monthly performance reports. · Utilize Wise sight and social analytics tools to identify insights and recommend improvements. 5.Collaboration · Work closely with Marketing, PR, In-house, and internal team. · Coordinate with creative agencies, photographers, videographers and influencers. Qualifications · Bachelor's degree in Marketing, Communication, Digital Media, Advertising or related fields. · Approximately 3-5 years of experience in Social Media, Content Marketing or Digital Marketing. · Strong understanding of TikTok and Instagram algorithms and trends. · Excellent storytelling skills. · Experience in content planning and campaign management. · Able to shoot and edit videos independently. · Familiar with Adobe Premiere Pro, CapCut, Final Cut Pro, Canva or equivalent. · Knowledge of Meta Business Suite, TikTok Analytics and Wisesight are advantages. · Creative mindset with strong analytical skills. · Good project management and communication skills.