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Key Responsibilities 1. E-Commerce Operations Management Manage and operate e-commerce platforms, with a primary focus on TikTok Shop. Monitor and maintain backend operations, including product listings, promotions, vouchers, and campaign setup. Coordinate with agencies and platform partners to ensure smooth daily operations. 2. Performance Monitoring & Reporting Prepare regular sales reports and performance analysis for e-commerce channels. Monitor key metrics including traffic, conversion rate, GMV, ROI, and campaign performance. Identify opportunities and recommend actions to improve channel performance. 3. Campaign & Marketing Execution Support planning and execution of online promotions, mega campaigns, and seasonal activations. Coordinate campaign implementation across internal teams, agencies, and external partners. Execute marketing activities aligned with overall business objectives. 4. TikTok Content & Creator Management Coordinate and manage content creators, affiliates, KOLs, and agencies. Support content planning and content calendar management for TikTok channels. Monitor content performance and recommend optimization opportunities. Support TikTok LIVE activities and creator collaborations. 5. Market & Competitor Analysis Monitor e-commerce market trends, platform updates, and competitor activities. Identify emerging opportunities within social commerce and content commerce. Provide market insights to support business growth strategies. 6. Event & Project Management Support planning and execution of e-commerce and social commerce related events. Coordinate cross-functional teams to ensure project timelines are achieved. 7. Other Responsibilities Perform other duties as assigned by management. Special Requirements TikTok & Social Commerce Expertise Strong understanding of TikTok trends, algorithms, content formats, and platform features. Familiarity with TikTok Shop backend operations and campaign mechanisms. Experience with TikTok LIVE, TikTok Ads, GMV Max, or affiliate programs is highly preferred. Content & Creator Management Ability to create, plan, or manage short-form video content. Comfortable working with influencers, KOLs, affiliates, and content creators. Strong understanding of creator ecosystem and content commerce strategy. Analytical Skills Basic understanding of digital performance metrics such as: Views Engagement Rate CTR Conversion Rate GMV ROAS Personal Competencies Creative thinking with strong awareness of online trends and consumer behavior. Fast learner with the ability to adapt quickly to platform changes. Strong coordination and communication skills. Able to work in a fast-paced and dynamic environment. Proactive and solution-oriented mindset. Preferred Qualifications 1-3 years of experience in E-commerce, Social Commerce, Digital Marketing, or TikTok-related roles. Experience in beauty, FMCG, or lifestyle brands is preferred. Experience working with TikTok agencies, MCNs, or creator networks is an advantage. Familiarity with TikTok Shop Seller Center, TikTok Ads Manager, and affiliate platforms is preferred. We are looking for marketers passionate about expanding brands beyond mere "products" but with "worldviews." If you are eager to create new markets and grow brands by introducing new value propositions, we invite you to join us.