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Key Roles & Responsibilities Own and develop relationships with key decision makers across assigned retail accounts and build multi-level relationships beyond a single buyer contact. Develop channel and account strategy based on each retailer’s business model, customer profile, commercial structure, strengths, weaknesses, priorities and decision-making process. Build Joint Business Plans (JBP) and account growth plans covering portfolio, assortment, sales targets, promotions, visibility, inventory and key initiatives. Identify new product, category, placement, campaign and partnership opportunities that fit each account’s strengths and shopper profile. Lead commercial discussions and negotiations on listing, margin structure, promotional support, display space, assortment, campaign participation and other strategic terms. Work closely with Product, Sales, GTM & Trade Marketing, Supply Chain and Finance to convert account opportunities into executable plans. Monitor sell-in, sell-out, inventory, product mix, margin, promotion effectiveness, competitor activities and channel changes; proactively recommend actions. Provide practical market and channel insights to support portfolio selection, pricing, launch planning and GTM decisions. Strengthen YAS’s position with customers from a product supplier to a value-adding strategic business partner. Take ownership of issues and opportunities from identification through decision, execution and follow-up. Key Qualifications & Experience Bachelor’s degree in Business Administration, Marketing, Management or related field. Typically 5+ years of relevant experience in IT, smartphone, consumer electronics, gadget, lifestyle technology or distribution / retail business. Strong command of English with communication and presentation skills , with the ability to turn complex commercial issues into clear recommendations and influence key stakeholders. Direct experience working with major retail accounts such as BaNANA / Com7, JIB, IT City, Jaymart, TG, iStudio / Apple-focused retail or comparable key accounts. Strong existing relationships and network with relevant buyers, commercial teams and decision makers are highly preferred. Deep practical understanding of how major retailers make money, how they make decisions, their operating model, strengths, weaknesses and key commercial drivers. Strong commercial judgement, negotiation and stakeholder management skills. Good understanding of sell-in, sell-out, inventory, margin, promotion economics and channel profitability. Able to work independently, make sound decisions and drive initiatives with limited supervision. Passionate about products, channels and business growth; energetic and willing to go beyond routine account maintenance. Strong team player who can collaborate effectively across Product, Sales, GTM, Operations, Finance and external partners.