Business Analyst - Commercial Insight & Analytics

Come and join a Winning Team Be remarkable. Be yourself. Why Should You Join Us? At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 17,000 stores across 31 markets in Asia and Europe, the ASW family welcomes you… You can enjoy: Convenient office location, less than 5 min. walk from MTR Comprehensive Medical and Life insurance coverage, including your spouse and children Lactation Room Why This Role Matters As a Business Analyst, you will turn data into meaningful commercial insights that help drive business growth and better decision-making. By uncovering customer, category and market opportunities, you will support commercial strategies that create value for the business while helping us achieve our purpose of putting a smile on customers’ faces. Working across teams, you will leverage a scientific, data-driven approach and digital tools to improve visibility, efficiency and commercial performance. What You’ll Be Doing Generate actionable commercial insights from financial, customer, market and competitive data. Identify customer, category and market opportunities to support business growth. Monitor business performance and highlight key trends, risks and growth drivers. Create dashboards, reports and presentations to support fact-based decision-making. Provide data-driven recommendations for commercial strategies, supplier reviews and category plans. Leverage AI, Power BI and digital tools to improve reporting, automation and insight generation. Partner with Commercial, Finance and Business Units to support an integrated O+O (Offline + Online) business model. Collaborate across teams to deliver projects, priorities and strategic initiatives effectively. Maintain a customer-focused mindset when translating insights into business actions. What You’ll Bring Strong capability in business analytics, commercial insights, financial analysis or related business functions. Analytical mindset with the ability to interpret complex data and translate findings into practical recommendations. Good understanding of customer behaviour, market trends, commercial performance drivers and category dynamics. Advanced proficiency in Microsoft Excel, PowerPoint and Power BI; familiarity with Tableau, SQL or other BI tools is an advantage. Curiosity and confidence in adopting AI, automation and digital technologies to improve productivity and insight quality. Strong communication and storytelling skills, with the ability to present data clearly to stakeholders. Customer-focused and commercially minded, with an appreciation of O+O business dynamics. Collaborative approach to working with cross-functional teams and stakeholders. Structured, proactive and detail-oriented, with a scientific and data-driven way of thinking. How You’ll Make An Impact Enable smarter and faster decisions through clear, actionable commercial insights. Identify growth opportunities across customers, categories and markets to drive business performance. Improve business visibility through reliable dashboards, reporting and performance tracking. Accelerate digital transformation by applying AI-enabled analytics and automation to enhance efficiency. Strengthen strategic execution by partnering with cross-functional teams to turn insights into meaningful commercial outcomes. What is holding you back? Grasp this opportunity and don't let this great chance to shape your life slip away! Apply now! We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the AS Watson Group. Applicants not hearing from us within 6 weeks from the date of advertisement may consider their applications unsuccessful. All personal data of unsuccessful applicants will be destroyed within 12 months from the date of application.