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Head Of Marketing (GEELY RARDA PICKUP BRAND)

ZEEKR · Bangkok

📅 10/08/2026
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Job Responsibilities: 1. Team Management & Collaboration: Lead and develop the marketing team, establish team goals and performance metrics, foster cross-departmental collaboration, and empower the dealer network to drive market performance. 2. Marketing Strategy Development: Based on the company's business objectives and strategies, combined with industry analysis and market trends, develop comprehensive marketing strategies and creative campaigns covering user acquisition, conversion, retention, and user lifecycle management through various online and offline activities. 3. Brand Management & Communication: Oversee brand positioning and messaging consistency across all channels. Develop brand communication strategies to enhance brand awareness, brand equity, and market presence. 4. Competitive Analysis & Market Intelligence: Regularly collect and analyze competitor information including products, pricing, campaigns, promotional strategies, and market movements. Conduct market research and consumer insight studies to inform and strengthen marketing strategies and decision-making. 5. Marketing Guideline Development: Based on marketing strategies, develop and maintain marketing guidance documents, related standards, management policies, campaign toolkits, and SOPs to ensure consistent execution across markets and dealers. 6. Dealer POSM Management: Responsible for developing offline POSM (Point of Sale Materials) strategies, setting visual merchandising standards and guidelines, and overseeing execution to improve dealer showroom presentation and support sales conversion. 7. Budget Management & Performance Tracking: Manage the marketing budget, allocate resources effectively across channels and campaigns, and track ROI and KPI performance. Provide regular reports and actionable insights to senior management. 8. Digital Marketing & New Media: Oversee digital marketing initiatives including social media, content marketing, and online campaign management. Stay current with digital trends and leverage new media platforms to maximize reach and engagement. 9. Event & Campaign Management: Plan and execute major marketing events including auto shows, product launches, dealer conferences, and regional promotional activities. Ensure seamless coordination with internal teams, external vendors, and partners. 10. Product Marketing & Launch: Collaborate with product and sales teams to develop go-to-market strategies for new product launches, including positioning, key messaging, launch events, and dealer readiness programs.
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For people searching Marketing

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27.322Jobs
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62%EN

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