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Job Description Formulate and execute short-term and long-term brand and marketing strategies in alignment with overall business objectives Lead end-to-end product planning based on seasonality, market trends, and consumer insights Define and manage pricing strategies in alignment with gold prices, cost structures, and competitive positioning Monitor and analyze sales performance, profitability, and market share to drive data-driven decisions Plan, execute, and evaluate promotions, campaigns, and sales support activities across all channels Coordinate closely with cross-functional teams including purchasing, production, sales, and digital marketing Manage and control the marketing budget to ensure cost efficiency and return on investment Job Specification Bachelor’s degree or higher in Marketing, Business Administration, Economics, or related fields Minimum 3–5 years of experience in Brand Management, Marketing, Product Planning, or Trade Marketing Experience in gold, jewelry, or retail business is a strong advantage