SPORTS STRATEGY & CREATIVE LEAD

SPORTS STRATEGY & CREATIVE LEAD About the Role We are looking for a strategic thinker and storyteller who understands what drives sports fandom and audience engagement. This role is responsible for developing communication strategies, creative platforms, audience engagement initiatives, and storytelling frameworks across a wide range of sports properties, leagues, tournaments, and major sporting events. Whether it is football, volleyball, the SEA Games, Asian Games, Olympic Games, or a sport we have never worked on before, you should be able to identify what drives passion, sparks conversation, and transforms sporting moments into cultural relevance. Key Responsibilities Strategy & Narrative Development Develop communication strategies and narrative frameworks for sports properties, leagues, and major sporting events. Identify fan insights, audience behaviors, and cultural opportunities to strengthen audience engagement. Create season-long engagement strategies and communication platforms that connect with target audiences. Translate sports, athletes, and competitions into compelling stories that resonate with fans and stakeholders. Campaign & Activation Develop campaign concepts, audience engagement initiatives, and participation mechanics. Identify opportunities for major campaigns, tactical activations, and real-time engagement initiatives. Recommend key stories, moments, and conversations that should be amplified across channels. Collaborate with internal teams and external partners to deliver impactful sports marketing initiatives. Editorial & Content Leadership Define content pillars, editorial direction, and storytelling priorities. Provide strategic guidance to content, creative, and production teams. Ensure all communication efforts contribute to a consistent audience experience and brand narrative. Maintain quality and relevance across all content and engagement activities. Audience & Community Growth Develop initiatives that strengthen fandom, participation, and community engagement. Understand how content, campaigns, experiences, and platforms influence audience behavior. Identify opportunities to grow audience reach, engagement, and long-term loyalty. Monitor trends in sports culture, fan communities, and digital engagement. Qualifications Bachelor's degree in Marketing, Communications, Business, Sports Management, or a related field. Minimum 5 years of experience in Strategy, Creative, Content, Marketing, Communications, Sports Marketing, or a related discipline. Strong understanding of sports culture, fan behavior, audience engagement, and digital communities. Excellent strategic thinking, storytelling, and communication skills. Ability to independently develop communication platforms, campaign concepts, and content directions. Experience working across multiple sports properties, brands, or audience segments is preferred. Strong presentation and stakeholder management skills. Passion for sports, culture, storytelling, and audience engagement. Ideal Candidate We are looking for someone who can consistently answer four important questions: Why should people care? What story should we tell? What should we amplify? What should we do next? If you naturally think about sports through the lens of culture, storytelling, and audience engagement, this role may be for you.