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1) Business performance (Marketing P&L and Budget Controller) • Own the Brand & Marketing P&L with Finance: annual planning, monthly tracking of actual vs. budget for all four teams. • Analyze and control marketing cost as % of revenue, campaign ROI / ROAS, platform commission and promo cost, and marketing contribution to EBIT. • Lead the monthly business review of the four teams: performance vs. mission targets, key issues, and improvement initiatives proposed to the CEO. • Identify profitability opportunities: channel mix, promo depth, pricing and menu mix (with R&D and Finance). 2) Team leadership & culture • Directly manage the 3 team leads (Marketing, Communications, R&D): set individual KPIs, run weekly team-lead meetings, monthly 1:1s, and annual performance reviews. • Build a high-performance culture with clear KPIs per team; results reviewed openly in the monthly business review. • Own the org structure: define roles, approve hiring, and prepare succession planning for key positions. 3) Decision rights • Approves all campaign briefs, marketing budgets, and media/agency spend within the approved annual budget; escalates above-budget items to CEO. • Final approval on brand identity, key visuals, packaging, and all external communication in every market. • Go / no-go sign-off on new product launches together with R&D, Finance (costing), and Supply Chain (readiness). 4) Brand Leader • Own, manage, and strengthen the overall brand positioning to ensure a clear, distinctive, and consistent brand identity. • Define and craft the end-to-end brand journey across all customer touchpoints, ensuring the brand experience is aligned from awareness through engagement, conversion, and loyalty. • Translate brand strategy into clear guidelines, narratives, campaigns, and experiences that strengthen brand equity and customer perception. Key responsibilities 1. Brand strategy & portfolio management Strategic formulation • Develop and refine Emily's brand strategy per market based on market analysis, consumer understanding, and competitor analysis (Thai F&B chains, delivery-native brands, and Thai brands abroad). • Regularly review pricing and menu/product mix with R&D and Finance to ensure competitiveness and profitability; recommend changes based on market trends and consumer insights. Performance monitoring & insights • Conduct monthly analysis of sales and delivery-platform data (orders, rankings, ratings, basket size) per branch and per market; identify challenges and build action plans. • Run yearly brand reviews and post-campaign reviews; share learnings with the wider team. • Prepare the monthly brand & marketing performance report for management review. Gap plans • When a branch, channel, or market falls behind target, own the gap plan: diagnose, decide corrective actions with the relevant team lead, and track weekly until recovered. 2. Marketing commercial (Marketing team) Delivery & E-commerce platforms (TH/SG) • Own the relationship and joint business plans with Grab, LINE MAN, Shopee, Tiktok and other platforms: campaign slots, co-funded promotions, visibility placements, and ratings management. • Review platform performance weekly (Sales, rankings, ROI, promo depth) and decide promotional actions. CRM (TH/SG) • Build and run the CRM plan: customer segments, lifecycle campaigns, loyalty mechanics; review retention and repeat-rate monthly. • Craft and deliver magic moment for Emily’s Memberships. Gain membership both Thailand and International Market. Events & B2B sales • Drive sale thru LSM, event activation and build relationship with Landlord, Organizer, Partner. • Set the yearly sale events calendar (pop-ups, festivals, collaborations) with clear budget and sales targets per event. • Grow the B2B and catering pipeline: corporate clients, hotels, and partners; review the pipeline 3. New product launches (with R&D) • Manage the end-to-end launch process for new menu items and seasonal products: concept and consumer validation, recipe development with R&D, costing with Finance, and launch readiness with Central Kitchen and Supply Chain. • Develop the launch plan for each new product: marketing activities, delivery-platform placement, in-store materials, and sales targets. • Coordinate with Supply Chain / Central Kitchen / Warehouse to secure product availability and minimize stockouts during campaigns and launches. • Adapt products for local taste and regulations in each international market with the local partner. 4. Go-to-market : international markets • Own the marketing side of each market entry with the International Business Team: brand positioning, localized messaging, menu communication, pricing positioning, and launch campaign. • Support International team to build the market-launch playbook • For partner markets, define the brand standards the local partner must follow (identity, KVs, tone of voice, service standards) and audit compliance after launch. • Review each market's marketing performance monthly with the local team; adjust plans market by market. 5. Marketing communication (Communications team) Content, KOL & design leadership • Direct the Content and Designer teams build manage all marketing funnel across media channel both online and in-store. • Develop compelling Brand book and key visuals (KVs) per campaign that work in-store, on delivery apps, and on social; ensure consistency across all touchpoints and markets. • Develop and execute KOL engagement plans per market to drive buzz, awareness, and credibility; build and maintain the KOL/influencer network in Thailand and each new market. PR • Craft strategic planning for Brand communication Both Local and International • Manage media relationships and press activities in Thailand and international markets; leverage award stories in brand communication. • Own crisis communication: monitor reviews and social sentiment, define the response protocol, and act as spokesperson coordinator when issues arise. Agency management • Control and manage external creative/media/BTL agencies where used; ensure output aligns with brand guidelines and evaluate agency performance after each campaign. 6. Market research & analysis • Identify research needs per market and brief research where required (consumer tastings, brand health checks, market-entry studies for International Market • Translate research findings into actionable brand plans, product development input, and communication direction.
Here's where they are, who's hiring them, and what to say in your interview.
27.322Jobs
5.920SG
62%EN
Singapore alone has 5,920 of them. India has 3,543. The US has 2,443. If you're looking at a marketing role, geography matters: check WorkMundi's location filters to see which regions match your visa status and timezone. Don't apply everywhere; apply where you can actually work.
Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.
In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
16,882 of these 27,322 job ads have text written in English. That's the ad itself, not necessarily the language the job requires. Read the job description carefully to confirm what languages the role needs.