Digital Media

• Manage digital projects inclusive of online planning and insight, online promotions, content production. • Deep understanding of Facebook Ad Manager, A/B testing, custom audiences, lead generation, the conversion funnel, and data management. • Analyze and provide report on paid campaign performances and communicate results, as well as provide improvement recommendations • Maintain paid marketing and identify site enhancements needed to increase traffic & conversion growth • Executes strategies through website and social media management • Manage customer segmentation and database management by using internal & external system to increase sales performance • Maintain awareness of paid marketing trends, technologies and industry standards related to campaign deployment. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). • Ensures that online campaigns are delivered in a timely manner and aligned with the business’s guidelines, quality standards, and objectives.