Social Media Manager

Social Diamond | Bangkok, Thailand | Full-time Location: Bangkok, Thailand Markets: Thailand & Singapore Reports to: Chief Executive Officer Team: Graphic Design Lead + Content & Social Media Team About Social Diamond Social Diamond is a growing fine jewelry brand operating across Bangkok and Singapore. We create jewelry for life's most meaningful moments, with a focus on craftsmanship, personal service, and a distinctive brand experience. We are looking for a Social Media Manager to lead our social media, content, influencer, and brand presence across Thailand and Singapore. This is a hands-on leadership role for someone who combines strong creative judgement with commercial thinking . You will own the social media strategy, lead content planning and production, manage influencer and KOL relationships, protect the brand's visual identity, and develop a small creative team. The ideal candidate understands that social media is not only about followers and engagement—it should ultimately contribute to qualified enquiries, showroom appointments, and sales . Key Responsibilities Social Media & Content Strategy Develop and own the monthly social media and content calendar for Thailand and Singapore. Translate business and sales priorities into campaigns, content themes, launches, and publishing plans. Manage Instagram and LINE as core channels, with TikTok and Pinterest as key growth platforms. Monitor platform trends, algorithms, content formats, and audience behaviour. Test new content formats and platforms based on clear business objectives. Creative Direction & Brand Management Own Social Diamond's visual identity across social media, photography, video, packaging, website, and retail touchpoints. Develop creative concepts and briefs for campaigns and product launches. Lead photoshoot planning and production, including concepts, styling, shot lists, talent, and final asset delivery. Work closely with the Graphic Design Lead to maintain a consistent, premium visual standard. Ensure all content is aligned with brand guidelines and positioning. Influencer & KOL Management Identify and build relationships with relevant influencers, KOLs, creators, and brand advocates in Thailand and Singapore. Manage influencer seeding, gifting, campaigns, briefing, negotiations, content approvals, and reporting. Develop long-term relationships with creators rather than relying only on one-off collaborations. Track influencer performance and assess ROI. Community Management Oversee comments, DMs, tags, reviews, and user-generated content across social channels. Maintain a consistent and premium brand voice in all customer interactions. Ensure social enquiries are responded to promptly and passed to the sales team effectively. Handle sensitive customer conversations and escalations professionally. Identify opportunities to turn client stories and UGC into brand content. PR, Partnerships & Events Support press, editorial, and media requests with imagery, product information, and brand messaging. Manage selected brand partnerships and collaborations from concept through launch. Coordinate social content for showcases, events, launches, and activations in Bangkok and Singapore. Work closely with sales, production, and e-commerce teams to ensure content reflects current products, inventory, and campaigns. Performance & Commercial Growth Establish and monitor key social media KPIs, including: Reach Engagement Saves Profile visits Website traffic Qualified enquiries Booked appointments Conversion Prepare regular performance reports and recommendations. Work with sales and marketing teams to understand which content generates genuine business results. Continuously improve the content strategy based on data and customer behaviour. Product Knowledge & Content Quality Develop strong knowledge of fine jewelry, including diamonds, gemstones, settings, craftsmanship, and the customer journey. Ensure product information and public claims are accurate and properly verified. Pay particular attention to natural vs. lab-grown disclosure, gemstone treatments, origin claims, carat weight, certifications, pricing, and promotional wording. Ensure paid partnerships and gifted content are disclosed correctly. Obtain appropriate consent and usage rights before publishing customer stories, imagery, or proposal content. Maintain high standards for jewelry photography and video production, including product preparation, styling, lighting, and close-up presentation. Team Leadership Manage and develop the Graphic Design Lead and wider content/social media team. Set clear creative briefs, priorities, deadlines, and quality standards. Review and provide constructive feedback on content and creative work. Improve team workflows, production efficiency, and creative output. Coach team members and help develop their skills. Requirements 4+ years of experience in social media, content marketing, digital marketing, or brand marketing At least 1 year of people-management experience Proven experience growing social media accounts and creating content that generated measurable business results Experience managing influencer/KOL campaigns , including briefing, negotiation, content approval, and reporting Strong understanding of Instagram, LINE, TikTok, and Pinterest Strong creative and visual judgement with experience directing photography or video shoots Comfortable using social media analytics and turning performance data into actionable recommendations Strong understanding of brand positioning and content strategy Excellent attention to detail, particularly when handling product information and brand claims Fluent Thai and strong professional English , both written and spoken Highly organised and able to manage multiple campaigns, deadlines, and stakeholders Hands-on experience with Canva, Adobe Creative Suite, CapCut, or similar tools Comfortable working in a fast-paced environment and taking ownership without needing constant direction Nice to Have Experience in fine jewelry, luxury, watches, fashion, beauty, hospitality, or another high-consideration category Experience marketing to both Thai and Singaporean audiences Experience with Shopify, Meta Business Suite, LINE OA , or marketing automation tools Photography, videography, or video editing skills Understanding of paid social advertising PR, media, or editorial experience What Success Looks Like in Your First 6 Months A clear and documented social media and content strategy for both markets A reliable monthly content and campaign calendar delivered on schedule Growth in qualified social media enquiries and booked appointments TikTok and Pinterest established with clear growth targets A strong and active influencer/KOL network Consistent, high-quality brand presentation across all social channels A content team that works faster, more independently, and to a higher standard Clear reporting that connects social media activity to commercial outcomes What We Offer High ownership of social media and brand direction Opportunity to shape the digital presence of a growing fine jewelry brand Exposure to both Thailand and Singapore markets Direct access to senior leadership and fast decision-making Competitive salary based on experience Performance incentives A creative team that cares about quality, craftsmanship, and detail