E commerce- Business Development Manager

Job Scope • Responsible in managing ecommerce B2B, C2C and B2C Accounts • Provide support to drive both sell in and sell out from the new channels beyond Pureplay and Direct Marketplace Job Responsibilities 1. Develop and Execute Social Commerce Strategies • Design and implement full-funnel social commerce strategies to drive eCommerce growth—from awareness to conversion and advocacy. • Lead sales and engagement activities across social commerce platforms, including TikTok Shop and our own live commerce channel. • Explore and support onboarding of emerging channels and new initiatives aligned with brand strategy. 2. Content Creation and Management • Develop, curate, and manage engaging, conversion-driven content across relevant platforms. • Ensure content alignment with brand guidelines, emphasizing product features and USPs. • Conduct competitive research and track emerging trends to optimize content direction and creative execution. 3. Performance Analysis • Perform in-depth analysis of campaign and platform performance, including metrics like page views, conversion rates, and social-driven sales. • Evaluate the effectiveness of promotion schemes and adjust strategies to hit commercial KPIs. • Report on performance insights and propose data-driven action plans. 4. Collaboration and Relationship Management • Work cross-functionally with internal stakeholders: E-commerce CX, Performance Marketing and Brand team for campaign execution and stock planning. • Build and maintain relationships with local MCNs, content creators, and partners to co-develop impactful content and livestreams. • Ensure alignment across channels to maintain cohesive brand messaging. 5. Key Account & Platform Stakeholder Management • Build and sustain strong partnerships with platform partners including TikTok Shop, Shopee Live/Video and enablers. • Represent the brand in meetings and business reviews; align on priorities and co-develop platform campaigns and exclusive promotions. • Act as the main point of contact for all platform-related execution. 6. Commercial Strategy & Client-Centric Solutions • Develop commercial plans for each key platform/channel in alignment with brand priorities. • Lead in planning monthly commercial activities for all platforms in charge and manage spending according to the planned budget. • Monitor and control commercial spend to ensure alignment with ROI and campaign objectives. • Identify channel-specific needs and provide tailored solutions to drive platform penetration and brand visibility. • Proactively propose new growth opportunities based on industry trends, shopper behavior, and internal learnings. 7. Operational Execution & Internal Alignment • Liaise with internal teams (Supply, Ops, Finance) to ensure campaign readiness, stock availability, and smooth end-to-end execution. • Coordinate inbound order planning with eCommerce Officer and supply team to support campaign sell-through. • Address operational issues in a timely manner and ensure resolution with minimal impact to performance. 8. Reporting and Strategic Recommendations • Prepare regular reports and presentations for direct manager and leadership team. • Use performance data to identify gaps, recommend solutions, and communicate strategic initiatives clearly and effectively. • Maintain accountability for KPIs and propose optimizations proactively. 9. Other Tasks • Support additional tasks and initiatives related to social commerce or business development as assigned by management. Job requirements • Proven record of driving a successful business through sales or marketing with strong relationship management and negotiation skills. • Hands-on experience with eCommerce. • Significant independent responsibility with a strong bias for action/ entrepreneurial spirit. • Strong analytical and data-mining aptitude; ability to use data to develop and support decisions. • Strong interpersonal skills, able to independently lead & motivate internal cross-functional teams. • 3-5 + years relevant experience in related category. • Bachelor's degree with a focus on Business, Marketing, Economics, or Operations. • Proactive self-starter. Able to keep managers informed of progress as appropriate. • Highly organized with ability to prioritize. Must be able to manage time effectively in a challenging environment. • Strong influencing and interpersonal skills – able to manage conflict and resistance • Decisive – able to identify and focus on key issues • Commitment and can-do attitude • Possess RB – Values – Achievement, team-spirit, Entrepreneurship, Ownership and Responsibility