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Key Responsibilities The Market director will lead PET Club Thailand’s marketing strategy and drive digital transformation initiatives to support long-term business growth. This role is responsible for strengthening brand positioning, customer acquisition, customer retention, CRM, loyalty programs, e-commerce growth, customer data usage, marketing technology, and omnichannel customer experience. The role will work closely with retail operations, e-commerce, merchandising, IT, customer service, and business leadership to ensure marketing and digital initiatives improve customer experience, operational efficiency, and revenue performance. 1. Marketing Strategy & Brand Growth Develop and execute marketing strategies to drive brand awareness, customer traffic, customer engagement, sales growth, and market competitiveness. 2. Digital Transformation Leadership Lead digital transformation projects related to marketing systems, CRM, customer data, loyalty programs, automation, e-commerce, dashboards, and omnichannel customer experience. 3. CRM, Loyalty & Customer Data Improve customer database usage, segmentation, personalized campaigns, loyalty program performance, customer retention, and customer lifetime value. 4. E-commerce & Omnichannel Growth Support integration between physical stores, e-commerce, marketplaces, loyalty programs, customer service, and digital platforms to deliver a seamless customer journey. 5. Marketing Technology & Automation Implement and improve CRM platforms, marketing automation tools, customer data platforms, campaign management systems, and reporting dashboards. 6. Performance Management Track marketing ROI, campaign performance, customer behavior, e-commerce contribution, loyalty performance, and digital transformation progress through data-driven reporting. 7. Cross-functional Collaboration Work with internal teams and external partners to ensure effective execution of marketing campaigns, digital projects, system improvements, and customer experience initiatives. Qualifications Experience: 7–10+ years of comprehensive marketing experience, with at least 3–5 years in a managerial or leadership role (Experience in Retail, FMCG, or E-commerce industries is highly preferred). Education: Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field. Holistic Marketing Expertise: Proven track record in developing and executing both Offline Marketing strategies (to drive retail store traffic and brand awareness) and Online Marketing strategies (to accelerate E-commerce and Marketplace growth). CRM, Loyalty & Customer Data: Strong background in managing CRM initiatives, Loyalty Programs, and customer data segmentation to design personalized campaigns that drive customer retention and increase Customer Lifetime Value (CLV). MarTech & Data-Driven Mindset: Hands-on experience in driving digital transformation using marketing technology (MarTech) and automation tools, with strong analytical skills to track marketing ROI via data dashboards. Leadership & Omnichannel Collaboration: Exceptional leadership and cross-functional communication skills, with the ability to collaborate effectively with Retail Operations, Merchandising, IT, and executive leadership to deliver a seamless Omnichannel customer experience.
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27.322Jobs
5.920SG
62%EN
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Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.
In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
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