Chief Growth Officer (ME/0809/2026)

Job Responsibilities: Brand Strategy: ​ Lead the end-to-end rejuvenation of the group's flagship brands, encompassing positioning updates, visual identity system upgrades, and core messaging development. Validate improvements in brand health metrics (e.g., awareness, preference) through market research. Marketing System Transformation: ​ Architect an integrated "Brand Marketing + Performance Marketing" ecosystem. Reallocate traditional media budgets toward digital and social content, establishing a full-funnel marketing automation and data tracking system covering lead generation, conversion, and user loyalty. Growth Driver: ​ Spearhead online sales growth strategies to ensure tight alignment between marketing initiatives and sales conversions. Orchestrate large-scale integrated marketing campaigns that directly impact market share and revenue. Team Capability Upgrade: ​ Drive structural optimization of the marketing team’s talent mix to enhance modern marketing combat readiness and execution capabilities. Qualifications: Minimum of 10 years of marketing management experience, with at least 5 years in a senior leadership role (e.g., CMO, Marketing Director). Proven track record as a Brand Lead within renowned FMCG, consumer electronics, or retail brands, with successful cases of brand building or revitalization. Experience independently managing digital marketing budgets exceeding 120 million HKD, with direct P&L responsibility for online sales growth. Deep expertise in performance advertising, content commerce, and private domain operations. A unique blend of exceptional creative aesthetics and rigorous data analysis capabilities. Strong ability to integrate external resources and drive cross-functional collaboration.