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ASEAN Business Performance Management (AVP-FAVP Level)

Krungsri Bank · Bangkok

📅 08/08/2026
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“Choosing the right career paves your way to greater success. With our aim to become an ASEAN Regional Player, we are accelerating our business expansion in the region by leveraging Krungsri’ s strengths and MUFG’s comprehensive global network. We bring financial services to both retail and business enabled by digital innovation, provide access to world-class financial know-how, and open doors for our clients to connect at regional or global markets. We are looking for passionate candidates to join our team and grow our ASEAN business currently in 5 countries. This unique opportunity offers you a chance to work in commercial bank/consumer finance, reimagine new business beyond boundaries, and enjoy dynamic of ASEAN cultures. JOIN US NOW.” Business Oversight Support entity strategic planning (OP/MTBP) for SHBF, HCPH and HCID Lead/Support execution of the key initiatives and ad hoc problem solving of SHBF, HCID and HCPH. i.e. Liquidity Be liaison unit for PR and market communication Roles and Responsibilities: Monitor and analyze business performance of assigned entities, identify area of improvement/control points to ensure achievement of business performance and targets Work in collaboration with oversea subsidiaries and Krungsri business units to manage and execute strategic initiatives/projects Facilitate and support ASEAN Product Governance Framework process Participate in strategic planning and regional business report preparation Performance Management - Monitor and analyze discrepancies between planned and actual performance, identify root case and corrective actions - Conduct regular review business performance and progress of key initiatives of SHBF, HCPH and HCID . As well as identify shortfall and improvement needed - Provide advice, tools and guidance to ASEAN Entities to improve its performances Market Landscape Analysis - Conduct market research to gather insights into consumer finance products , consumer behavior, market trends, and the competitive landscape within the consumer finance industry in Vietnam, Philippines and Indonesia - Assesses market competition by comparing the financial products to competitors' products and analyze the information to identify needs, preferences, and pain points that can guide new product development, marketing strategies, and business decisions - Monitor and analyze competitor activities, financial products, and market positioning to recommend strategic adjustments - Create and deliver comprehensive reports, presenting key findings, trends, and actionable recommendations to stakeholders and senior management - Keep up with market/ industry trends, consumer behavior changes, and new research methodologies to continuously improve the research process Qualifications: Master’s degree in finance, Economics, Sales and Marketing or related field At least 7 years in banking or related field and in also in management level Possess core experience in at least one of the following areas: - Consumer Finance in areas such as front-end roles, financial analysis, and initiative driving - Product development/management in banking or consumer finance un-secured e.g. personal loan, sales finance, or credit card. - Strategy development and project management Willing to learn new areas and travel to ASEAN countries on a monthly basis Good combination of analytical and execution skills with cross functional teams; more weights on execution caliber Able to travel aboard to meet Krungsri foreign subsidiaries or business partners Very good command of written and spoken English Goal oriented with can-do attitude. Bank of Ayudhya Public Company Limited 1222 Rama III Rd., Bangpongpang, Yannawa, Bangkok 10120 Talent Acquisition Center T. 02-296 2000 Ext. 86206
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