Creative Lead — Paid Social & Performance Ads

⭐ Important: Please share your portfolio when applying About ErgoLab ErgoLab is one of Thailand’s fastest-growing ecommerce brands, building category-leading products across Sleep, Bedding, Bath and Wellness. We have served 200,000+ customers , and our hero pillow has become Thailand’s best-selling pillows. Creative is one of the biggest drivers of our growth. In recent months, ErgoLab ads have generated 170M+ impressions , with individual creatives reaching 5M, 10M, 20M and even 30M+ views. But we don't create content just to look good. We research customers, understand their problems and motivations, develop advertising angles and hooks, produce creatives, analyze what works, and use those learnings to make the next ads better. As ErgoLab continues to grow rapidly, we're adding a second Creative Lead in Thailand to build and lead another creative team. The Role You will build and lead your own creative pod of approximately 4–5 Video Editors and Graphic Designers . You will own the creative your team produces — from customer research and strategy through concepts, scripts, production, performance analysis and iteration. You will work alongside our existing Creative Lead and directly with the Founder. This is not a traditional branding or social media content role. It combines: Creative Strategy × Copywriting × Performance Creative × Production × Team Leadership Your mission is simple: Build a creative team that consistently produces winning ads at scale. Our dedicated Media Buying team handles campaign setup, budgets, optimization and scaling. You will work closely with them to understand which creatives are performing, extract the learnings, and decide what your team should create next. What Success Looks Like A great Creative Lead at ErgoLab: Builds and develops a high-performing team of 4–5 creatives Establishes a consistent system for researching, briefing, producing and iterating new ads Produces a high volume of strong new concepts and iterations every week Finds new customer segments, hooks, angles and formats that can scale Uses advertising data to understand why creatives win or lose Turns those learnings into better creative every week Raises the quality and speed of the people around them Takes full ownership without requiring constant direction Ultimately, we will judge this role by the quality, volume and performance of the advertising your team produces. What You'll Own Creative Strategy Deeply understand our customers: their problems, desires, objections, buying motivations and behavior. Use customer reviews, competitor research, market insights and creative performance data to develop new customer personas, angles, hooks, concepts and messaging. You should be able to look at one product and identify multiple different customers, problems and ways to sell it. Copywriting & Creative Briefs Turn insights into clear, execution-ready briefs covering the target customer, angle, hook, script, messaging, visual direction and creative variations. Strong copywriting matters. Lead Your Creative Pod Own the performance of your 4–5 person creative team. Set priorities, review work, give direct feedback, develop your people, maintain high creative standards and ensure the team moves quickly. You will also help recruit exceptional creative talent as your pod grows. Creative Performance Analysis Creative decisions at ErgoLab are driven by consumer psychology + data . Our dedicated Media Buying team handles campaign execution, budgets, optimization and scaling. Your role is to work closely with them to understand which creatives are performing and why. You will review creative performance across Meta, TikTok and Google using metrics such as Hook Rate, Hold Rate, CTR, CPA, ROAS and Amount Spent. We don't need someone who simply reports what happened. We need someone who asks: Why did this creative work? Why did this one fail? What did we learn? What should we make next? Production Direction Work with our internal Bangkok studio, production team and external partners to turn concepts into shoot-ready advertising. You'll develop shoot briefs, plan scenes and product demonstrations, direct talent when needed, and make sure the team captures the footage required to produce multiple strong advertising variations. The goal isn't simply beautiful content. The goal is content that performs. Who We're Looking For This style of performance-focused creative advertising is uncommon in Thailand, so you do not need to have worked in this exact type of role before. We're more interested in whether you have the underlying ability to become exceptional at it. Experience at a digital advertising agency, social media agency, ecommerce company or consumer brand is particularly relevant. We are looking for someone who: Has exceptional creative judgment Understands consumer psychology Can write strong hooks, concepts and scripts Cares about commercial results, not just aesthetics Understands social platforms such as Meta and TikTok Can interpret creative performance data and turn it into better creative decisions Can lead and develop talented creative people Gives clear, direct and useful feedback Moves fast and takes ownership Has high standards for themselves and their team You don't need to know everything on day one. But you need to be someone who learns quickly, wants feedback and wants to become excellent at what you do. What We Offer Monday–Friday, 9:00 AM–6:00 PM Remote-first working environment , with occasional attendance at planned shoots and important creative sessions in Bangkok Private health insurance Free ErgoLab products Professional development & training — we actively invest in helping high performers improve their skills and careers Build your own team — you'll have real leadership responsibility over your own creative pod Direct access to the Founder and the ability to influence one of the most important growth functions in the company Serious resources — your creatives will be tested at significant scale, giving you tens of millions of monthly impressions and real performance data to learn from, alongside modern creative tools and our own studio