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Key Responsibilities Host professional and engaging live commerce sessions on TikTok Shop to drive sales performance, customer engagement, and brand awareness. Present beauty and skincare products through compelling storytelling, product demonstrations, and consultative selling techniques to deliver an exceptional customer experience. Collaborate closely with the E-Commerce, Marketing, and Operations teams to plan and execute live commerce campaigns in alignment with business objectives. Support major commercial initiatives, including Mega Campaigns, Super Brand Days, seasonal promotions, and new product launches through effective livestream execution. Prepare livestream scripts, product knowledge, promotional messaging, and campaign materials to ensure informative, engaging, and well-organized live sessions. Monitor, analyze, and evaluate livestream performance using key performance indicators (KPIs), including GMV, Conversion Rate (CVR), engagement, viewer traffic, and sales performance, and recommend strategies for continuous improvement. Create and manage short-form video content to support livestream campaigns and increase audience reach, engagement, and conversion. Participate in livestream rehearsals, product training sessions, and campaign planning to ensure operational excellence and consistent content quality. Stay up to date with the latest TikTok features, social commerce trends, and beauty industry developments to continuously enhance livestream effectiveness and overall business performance. Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field Minimum 2 years of experience in TikTok Live, Live Commerce, Livestream Operations, beauty, skincare, cosmetics, or FMCG is highly preferred Excellent presentation, communication, and customer engagement skills, with the ability to build rapport and influence purchasing decisions during livestreams Basic proficiency in content creation and video editing tools, such as CapCut, InShot, Canva, or similar applications, is an advantage Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment Self-motivated, proactive, and results-driven, with a passion for e-commerce, social commerce, and digital content Excellent command of both verbal and written English