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EVP/VP Marketing & Sales (FMCG)

INTEQC · Mueang Samut Sakhon, Samut Sakhon

📅 08/08/2026
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Location: INTEQC Foods Co., Ltd. – Na Khok Subdistrict, Samut Sakhon, Thailand Business Type: Food Processing Industry ( Meat Protein, Snack Product and Ready to Eat ) Working Days: Work 6 days a week with flexible days off 2 Saturdays per month. Job Summary We are seeking a highly accomplished and strategic EVP/VP Marketing & Sales (FMCG) to lead our marketing and sales divisions. The successful candidate will be responsible for developing and executing a comprehensive long-term strategy to increase market share, drive sales growth, and enhance brand equity for our portfolio of Processed Foods, including Meat Snacks, Processed Meats, and Ready-to-Eat products . This role requires a visionary leader with a proven track record in the Fast-Moving Consumer Goods (FMCG) sector and the ability to manage cross-functional teams to achieve ambitious business objectives. Key Responsibilities Strategic Planning: Create and oversee the company's long-term marketing strategy and roadmap, with a focus on increasing sales and enhancing the value of all brands within our processed food categories. Pricing & Channel Strategy: Participate in planning and providing guidance for creating a Price Index and Price Structure for each SKU . This includes ensuring our products are competitive across all distribution channels (Modern Trade, Traditional Trade, HoReCa, Online) while achieving target gross profit (GP) for each SKU in each channel. Market Analysis: Supervise market and competitor research to identify emerging trends, consumer preferences, and competitive activities specifically within the processed foods and convenience food space. Integrate these findings into the long-term brand strategy to maintain a competitive edge. Brand & Communications Management: Formulate and manage the company's communication and public relations strategy, including the selection and collaboration with external partner agencies. Drive brand storytelling and ensure consistent messaging across all channels, with a particular emphasis on the quality, safety, and convenience of our products. Sales & Team Leadership: Provide strategic direction to shop teams, in conjunction with the Operations and Training departments, to analyze trade areas, identify sales-building opportunities, and implement efficient sales tactics tailored for the processed food sector. Product Innovation & Launch: Spearhead and provide guidance for New Product Development and optimization for our product portfolio. Ensure the timely and successful launch of new products and limited-time offers in accordance with the marketing plan. Customer Engagement: Develop, maintain, and grow a customer loyalty program to drive repeat business and build strong brand advocacy, especially for products with a high purchase frequency. Marketing Collateral: Be responsible for all marketing collateral, from creation to distribution, and ensure strict adherence to brand guidelines. Develop visual merchandising themes for special events and promotions that effectively showcase food products. Qualifications A Bachelor's or advanced degree (e.g., Master's, Doctorate) in Business, Marketing, or a related field. A minimum of 15 years of experience in a marketing function within the FMCG retail service sector, with a strong, demonstrable understanding of the Processed Foods, Meat Snack, Processed Meat, and Ready-to-Eat product categories. A minimum of 8 years of experience in a senior managerial role with demonstrated success in people management and team leadership. Proven track record of significant achievements in marketing campaigns, advertising, and new product development within the processed food industry. Demonstrated experience in conducting market and competitor research. Experience in Operations or Logistics within the food industry is a preferred qualification. Fluency in English is essential, along with strong logical and systematic thinking abilities. The ideal candidate will be proactive and highly results oriented.
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