Head of Franchise Channel Development

Key Responsibilities 1. Team Management & Goal Setting Develop annual and quarterly franchise expansion targets and action plans for the team Coach, supervise, and train team members to continuously improve professional capabilities and execution efficiency Establish data-driven management systems to monitor team performance and project progress 2. Franchise Expansion & Channel Development Lead the execution of franchise expansion initiatives, identifying and screening high-potential franchise candidates Participate in key client visits, project roadshows, and commercial negotiations to drive successful franchise agreements Optimize channel structure to increase the proportion of high-quality franchise partners and successful launches 3. Franchise Onboarding & Operational Support Coordinate internal resources to support franchisees in pre-opening preparation and project launch Guide the team in providing operational support to franchisees, including performance analysis, issue diagnosis, and optimization recommendations Continuously monitor franchisee satisfaction and business performance to enhance overall partnership quality 4. Market Insights & Strategy Optimization Gather and analyze industry trends, competitor franchise policies, and market intelligence Produce regular franchise expansion and channel performance analysis reports to support strategic decision-making Propose improvements to franchise policies, processes, and business models to upgrade the channel system 5. Cross-Functional Collaboration Work closely with Operations, Customer Service, Finance, and other departments to ensure smooth execution of franchise projects Participate in the development and optimization of company channel policies, providing recommendations to support business growth Qualifications Bachelor’s degree or above in Marketing, Business Administration, Chain Operations, or related fields preferred Minimum of 5 years of experience in franchise expansion, channel development, or chain brand operations, with proven team management experience Solid understanding of franchise models, recruitment processes, and channel management, with strong commercial negotiation skills Strong data analysis mindset, capable of driving decisions and team management through data insights Excellent communication, coordination, execution, and results-oriented capabilities Ability to work under pressure and willingness to travel as required