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Location : BTS Asoke Working days: Monday – Friday/ 8:30-17:15 Business: Trading and Retail (FMCG) We are seeking an experienced and dynamic Business Development Manager to support the Managing Director in driving new product development, marketing, and trade marketing functions across both B2C and B2B channels. This role will oversee cross-functional teams and play a key role in strategic planning, market expansion, and product innovation across Thailand and selected ASEAN markets. Job responsibilities Strategic Planning & Business Support Support the Managing Director in strategic initiatives, especially in new product development and marketing. Develop and implement strategic plans by product category for both B2C and B2B markets. Analyze P&L and sales performance to monitor and control the marketing budget. Cross-Functional Team Management Oversee and manage cross-functional teams including marketing, trade marketing, design, and shop operations. Coordinate with internal departments and external partners to ensure aligned execution of business plans New Product Development (NPD) Lead and manage new product development projects for the domestic market in Thailand and selected ASEAN countries such as Singapore and Malaysia. Collaborate closely with Japan headquarters and China factory teams to align product development with market needs. Support the Sales team by preparing sales proposal materials and marketing communication plans for NPD presentations. Marketing & Trade Marketing Execution Plan and execute marketing campaigns, product launches, and promotional activities. Guide trade marketing efforts in areas such as POP materials, in-store displays, promotion pricing, and on-ground event execution. Ensure effective marketing execution from product launch to sustained market performance. Market & Consumer Insights Monitor and conduct market research to gather insights on competitors, market size and trends, and consumer behavior. Analyze data to identify business opportunities and support strategic decision-making. Digital & Social Media Marketing Develop and analyze performance of social media (SNS) marketing initiatives. Ensure alignment of digital content with brand positioning and business objectives. Guide and support designer task and set up project schedule. Agency & Vendor Management Manage external agencies and partners to ensure quality and performance Evaluate agency output and provide direction to align with company strategy. 8. Ad Hoc Projects Perform other tasks as assigned by the Managing Director, including special projects and business development initiatives. Qualification MUST Bachelor’s degree or higher Strong proficiency in both English and Japanese (JLPT N2 or above) Required for regular communication, meetings, and reporting to Japan headquarters Minimum 3 years of experience in marketing or sales within retail, trading, or related industries Experience across any product category is acceptable For candidates with a trading company background, experience in a product-related industry (e.g., consumer electronics, FMCG, or other tangible goods) is required Solid experience in B2C business environments , preferably with consumer goods or home appliance manufacturers GOOD TO HAVE Experience working in small to mid-sized organizations or start-up environments , with the ability to operate hands-on and adapt quickly in a dynamic setting Experience in consumer goods (FMCG), home appliances, or related industries Prior experience working in Japanese companies or multicultural environments , particularly with Japan headquarters All applications will be treated in strict confidence. All material submitted in connection with your application will become part of our confidential recruitment files. We regret that only shortlisted candidates will be notified. By submitting your curriculum vitae or personal data to us in connection with your job application, you are deemed to have read and agreed to the terms of our Privacy Policy, and consented to the collection, use and disclosure of your personal data by us and our affiliates, in accordance with our Privacy Policy. Please visit www.persol.co.th for a copy of our Privacy Policy. If you wish to withdraw your consent, please drop us an email to let us know. ********** PERSOL HR Services Recruitment (Thailand) Co., Ltd. 21st Floor, Bangkok City Tower, Unit 2101-02, 179 South Sathorn Road, Thungmahamek, Sathorn, Bangkok 10120, Thailand Contact Person: Mr. Arkkapon (Oat) arkkapon.vinairoj@persolapac.com