Brand Manager (F&B Business)

Our client is looking for a Brand & Marketing Manager to lead the development and expansion of an exciting F&B brand in Thailand. This is a strategic role for someone who enjoys combining brand building, commercial thinking, and data-driven marketing to create real business impact. What You'll Be Doing Plan and execute marketing campaigns to drive customer acquisition and sales. Manage online channels and delivery platforms by set the promotion strategy, defining goals, cadence, channel mix, and budget allocation Own execution and follow-through of promotional activities, including openings, festival campaigns, new-product launches, membership / private-domain, local ground promotion, and cross-brand partnerships Track promotion performance (exposure, store visits, conversion, ROI); run reviews and continuously optimize spend and campaign structure Monitor core business metrics: GMV, order volume, average ticket, margin, subsidy cost, ROI, store ratings, cancellation rate, prep issues / complaints Collaborate closely with HQ and cross-functional teams to ensure successful execution. We're Looking For 5+ years of experience in Brand Marketing, F&B, Restaurant Chains, O2O, or Consumer Marketing Experience launching brands, new stores, or new products from concept to execution Strong commercial mindset with experience in pricing, product planning, and marketing campaigns Data-driven with excellent project management and stakeholder management skills Proficiency working in English