Digital Media Operations Lead (Mainland China Market)

Job Type: Full-time, 5-Day Work Week Salary: $16,000.00 Contract Period: 6-month contract Position Description Creative and data-savvy new media operations specialist responsible for overall brand operation on social platforms in the Chinese mainland (Xiaohongshu, Douyin, WeChat official accounts), and participation in content creation on overseas social media channels (TikTok, Instagram, Facebook). Key Responsibilities Overseas Localization & Account Building Full-chain operation management of social media platforms in the Chinese mainland (Xiaohongshu, Douyin, WeChat official accounts), covering account establishment, content planning, daily posting, and fan maintenance. Content planning and scriptwriting for Xiaohongshu image/text notes and Douyin short videos. Integration of brand style with current platform trends to produce interactive content. Topic planning, writing, and visual layout design of long articles on the official account, delivering in-depth content aligned with brand style to enhance user retention and recognition. Creation of monthly/weekly content calendar to coordinate release schedules across multiple platforms, maximizing exposure, fan interaction, and conversion of private domain traffic. Continuous monitoring of trending topics, search keywords, and algorithm changes to optimize content direction, ensuring competitiveness and visibility. Planning and implementation of online interactive activities and user participation methods by combining festival-related events with platform topics, enhancing brand awareness and engagement. Data-Driven Optimization & Paid Ads Assistance in establishing and maintaining brand accounts on overseas platforms (Instagram, TikTok, Facebook). Re-editing and localization of domestic marketing materials, adapting to content preferences and cultural habits of overseas platforms, achieving coordinated distribution. Daily maintenance of overseas accounts, including posting, comment interaction, and user message responses, while maintaining brand image and relationships. Regular use of third-party data analysis tools for operation review, tracking and analyzing indicators such as reading volume, interaction rate, completion rate, and fan growth. Management of basic advertising placement through Meta Business Suite / Meta Ads, supporting reach expansion and traffic generation. Adjustment of content strategy and release schedule based on data feedback and social media trends to improve operational efficiency. Team Collaboration & Cross-Functional Support Close collaboration with internal creative teams, PR, and KOL management teams to align on brand goals, digital entertainment trends, and event integrations. Requirements & Qualifications Education: Bachelor’s degree in Journalism, Media, Communications, or related discipline Experience: Minimum 3 years in New Media Operations, with hands-on experience establishing social media channels from scratch. Platform Expertise: Familiar with content trends, ecosystem algorithms, and user habits of WeChat, Douyin, Xiaohongshu, TikTok. Basic experience with Instagram, and Facebook. Technical Skills: Proficiency in visual and video editing tools (CapCut/Jingdong Video Editor, Canva, basic Photoshop). Familiarity with analytics tools (Google Analytics, Feigua Data, etc.) and foundational experience in Meta Ads placement. Language Proficiency: English and native Mandarin for Chinese-based content.